By David Devils By applying these social strategies you can build a huge following with high levels of engagement. Many people want to share messages with the masses to gain exposure for their brand, product or service on social media. But, with over 60 billion messages shared each day on mobile platforms alone, most content gets lost […]

By Burt Dixon It’s a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk. When it comes to brand safety, 75 percent of brands say they have experienced at least one brand-unsafe incident in the last year alone. It’s an especially staggering number when you consider the resources that […]

Darwin’s theories illustrate the improbability of the present and the unknowability of the future “Each and every one of us has been born into a given historical reality, ruled by particular norms and values, and managed by a unique economic and political system. We take this reality for granted, thinking it is natural, inevitable and […]

There’s no reason to be afraid of new technology, as long as you’re committed to great content and innovative storytelling. A few weeks ago, an old memory popped into my head. Suddenly thrust back into the mid-1980s, I saw myself in my childhood home, unboxing my family’s IBM PC Juniorcomputer. I remember feeling awe-struck by the […]

I witness a downturn if I skip even a week of Drunk Elephant’s serum Three years ago a contact told me about a new US cruelty-free skincare brand with a “cleaner beauty” manifesto. A range free, she said, of what the founder called “the suspicious six” – silicone, essential oils, chemical sunscreens, sulphates, fragrance, dyes […]

It may still be without a permanent chief marketing officer but Airbnb has promoted Geoff Seeley to the role of global marketing director and enlisted ex-Apple and Ford marketer Musa Tariq as head of marketing for experiences. Over the past 12 months, Seeley has been the one constant in Airbnb’s senior marketing team. He was hired by […]

The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process. For all the changes that have taken place over the years, […]

The head of the NHS, Simon Stevens, this week has called for Facebook and Instagram to fund treatment of mental health problems because of the damage caused by social media. This ‘mental health levy’ follows a huge rise in admissions to mental health services, particularly among teenage girls. Taxing the tech giants is fine – they’re good for […]

By Alex Mardikian Digital signage lets you present your brand to an audience that is not dissimilar to the one watching a film in a theatre. Of course, this presupposes that the content you display is as engaging as a smash hit film. An interactive, engaging, and immersive experience by digital signage lets brands communicate […]

The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate. Since the origination of brand licensing in the late 1920’s to early 1930’s with Steamboat Willy, licensing has grown at a unfettered rate. So much so that brand owners have wondered, “Should I license? Will licensing my […]