Taking a big risk sometimes leads to a big reward. If we could go back to just a few days after Nike aired its Colin Kaepernick ad, we’d likely find the execs at Nike in their corner offices biting their nails as they anxiously saw their stock drop. Meanwhile, in the advertising offices, we’d run across the worried faces […]

A storefront says a lot about a business, it is the first impression a customer will see of the brand. To create a positive perception, businesses need innovative digital displays. Retailers must present creative content to stand out among their competitors. One way they can do this is by leveraging digital displays to effectively promote […]

There are ways to make impactful changes that resonate with your customers without starting from scratch. From gourmet cupcakes and cronuts to on-demand delivery and instant order fulfillment, customers are always onto the next new and exciting thing. In order to compete, it may seem like you need to constantly reinvent yourself, but that’s just […]

Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here’s how to make this tactical and strategic alignment a reality. There seems to be a massive shift in the way successful brands allocate dollars and other resources to their online marketing efforts. For example, in 2017, coworkers and […]

Here are several ways you can effectively protect your website and online reputation. Your personal brand’s website is your calling card to attract loyal followers, and an unexpected cyber attack can cost you both time and money. What types of activity are you currently monitoring from the back end? With the right tools and knowledge, […]

On the surface it would seem brick-and-mortar retailers are in trouble. Big legacy brands like Sears and JC Penny are dramatically scaling back their storefront presence, while retailers like Toys R Us are shuttering altogether. True, e-commerce is causing havoc in the brick-and-mortar space, but I firmly believe that reports of the demise of retail […]

Why offer same-old, same-old content when VR lets customers be right there with you, virtually. Once only a strange and futuristic concept featured in science fiction, virtual reality is now a part of our lives, and it’s no longer just for video games, either. Many top companies are now using virtual reality as part of […]

The NFL, in case you hadn’t heard, is a massive corporation, with $14 billion in overall revenue in 2017. It’s a sports league with massive ticket sales; it’s also an entertainment company, with distribution deals with NBC, CBS, FOX, ESPN, and DirecTV and the most-watched TV program of the year (NFL games accounted for 37 of top 50 TV […]