By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you’ll make the budget you have more effective. Last year, according to Statista, 47 percent of small businesses surveyed budgeted less than $10,000 for marketing and advertising. Some 25 of them spent up to $100,000, 11 percent spent […]

These days, it seems like everything has a “healthy, green, environmentally friendly” alternative—with an additional cost. But there’s no reason to hand over all of your money in the name of living an eco-friendly lifestyle. Here are nine surprisingly simple and (relatively) affordable tips for creating more sustainable habits. 1. Play into the collagen craze. […]

There are plenty of major environmental changes you can make when you have an unlimited budget – like installing solar panels, buying a hybrid car, or putting all new windows in your home. But not all the big impacts come from big spending. Make a few small, inexpensive changes – some of which are even […]