Tag: Business
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Does Risk-Taking Really Lead to Success? That Depends.
byOpen risk-taking is a bad idea. But calculated risk-taking is something else again. It’s not uncommon to hear the advice that entrepreneurs should take more calculated risks if they want to be successful. In fact, some billionaires have built their personal brands on a foundation of risk; as an example, Richard Branson often speaks of the […]
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Verizon’s advertising business is getting eclipsed by Amazon
byVerizon’s media business suffered a 6.9 percent decline in revenue to $1.8 billion in the third quarter of 2018. Verizon’s effort to create an advertising business to rival Google and Facebook is struggling to keep up with another tech giant — Amazon. Verizon’s media business, which includes The Huffington Post, TechCrunch and Yahoo Sports, suffered […]
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A Sense of Community Provided for Homeless Veterans
byMilitary veterans without a home will soon be receiving reinforcements. A community of 15 tiny homes fabricated by Calgary’s ATCO industries is being eyed for a site in Forest Lawn next year. On Monday, proponents of the mission unveiled two of the first 275 square-foot homes that’ll bear the names of fallen Canadian soldiers. “Our tiny homes […]
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Homeless Veterans Finds Kindness
byAt 2 a.m. on a chilly May morning, Norman Franks sat slumped in a chair in a TV lounge at the Department of Veterans Affairs medical center, fighting for snatches of sleep under the glare of ceiling lights, he said. A Navy veteran of the late 1970s, Franks had led a troubled life. His addiction […]
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Alcohol Can Be Eco-Friendly!
byWith the holidays around the corner health-conscious people around the world pick their poison for the night ahead—or vow to just pop open a bottle of kombucha come midnight—thoughts of “What alcohols are gluten-free?” and “How can I drink to prevent a hangover?” fill the air. Well, we’ve got answers to those questions, but we […]
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The Sustainable Makeover for McDonald’s Packaging
byMcDonald’s—the largest restaurant chain in the world—just unveiled plans to make its packaging more sustainable. By 2025, all of the cups, wrappers, straws, and Happy Meal boxes under the Golden Arches will be recyclable and responsibly sourced, meaning they won’t be the product of deforestation. The restaurant’s 37,000 locations will also be required to recycle […]
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Find a place for your stuff
byAnd that place might be social media Much like the late comedian George Carlin, Gene Petrov wanted “a place for my stuff.” For Petrov, that locale was online. “I found my place on social media and you can too,” he said. Petrov taught himself social media and marketing. Now he runs his namesake Gene Petrov Leadership and Marketing Consulting. […]
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How to make something go viral.
byTaming the wildfire that is viral marketing and harnessing it to grow your brand at a breakneck pace. Come spring, golfers spanning the world set their tee times, dust off their clubs and take to the links for yet another season of slapping the little white ball across acres of rolling green. Each golfer might […]
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Don’t Toss Your Medicine Down the Drain!
byAs a neurologist and an environmentalist, I spend a lot of time thinking about the health of humans and the nature that surrounds them. Residue from pharmaceuticals is one thing threatening both. How do pharmaceuticals end up in the environment? Let’s take a step back. These days, we’re prescribed medications for a variety of health […]
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Innovation is Not The Same as Invention
byYes, your thesaurus is wrong. Many entrepreneurs often confuse the words innovation and invention. If you have too, you’re not alone. So, what makes these words different? The difference is subtle but crucial. Don’t trust your dictionary — or thesaurus When people don’t understand a word, they look it up in the dictionary or thesaurus. Well, sorry. No […]
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