Tag: Colin Kaepernick

  • Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn.

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    Taking a big risk sometimes leads to a big reward. If we could go back to just a few days after Nike aired its Colin Kaepernick ad, we’d likely find the execs at Nike in their corner offices biting their nails as they anxiously saw their stock drop. Meanwhile, in the advertising offices, we’d run across the worried faces […]

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  • Why Nike’s 30th Anniversary Ad Featuring Colin Kaepernick Is a Worthwhile Risk

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    On Labor Day, it debuted a spot with the former NFL player While those lucky enough to be off on Labor Day across the country sat in airport terminals, in traffic or waited on train platforms, Nike quietly dropped one of its biggest ads of the year—or perhaps, of the past 30 years. Said ad […]

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