Nearly every professional marketer I know is searching, all the time, for a sleek and innovative new marketing technique that might win them clients quickly and easily — a silver bullet, essentially, which might give them a leg up over the competition. But allow me to let you in on a little secret: silver bullet solutions don’t […]

The holidays can be the most joyous time of the year and also the most wasteful, as far as trash goes. Staff at Eau Claire County Recycling are taking steps to come up with ways for you to create a greener holiday. One idea: give experiences rather than gift. That includes things like outdoor activities, making […]

It is just three weeks until Christmas and the days will actually be getting longer by the time we open presents. As the days lengthen, our garden plants begin to swell with the anticipation of spring. Even in Hawaii where winters are mild, we feel the pulse of new life. Christmas is a perfect time […]

The holiday season (or any time of the year) is a great time to give gifts that help out your local wild birds. Even if it’s a gift for yourself! Here are five gifts ideas that will help you provide the basics of habitat for wild birds right outside your door and to create a […]

  Adam Jackson Athletes have long been the face of brands. In fact, they’ve long been more than that — they’ve been the soul of brands. Think about it. Athletes, for example, don’t just represent brands. They epitomize them. Nike doesn’t sell shoes. Nike empowers athletes like Colin Kaepernick. Now, companies like Nike brand by way of athletes because it’s a smart […]

Massive stacks of recycled trash inside Alpine Waste and Recycling towered behind Denver City Councilwoman Kendra Black as she posed a question nearly every coffee drinker has asked: What are we supposed to do with those paper cups? Denver now has answer. They can be recycled, the city announced Friday. Friday’s announcement marked the first […]

There are two seasons – festival and festive – during which it was, until recently, not only acceptable but positively encouraged for adults to adorn themselves with glitter. Then environmental protection agencies began describing glitter – craft and cosmetic – as a “problem plastic”: itpollutes waters and endangers the sea life involuntarily ingesting the sparkly […]

In 2018, sustainability is more than just a pursuit – it’s a trend. In a bid to appeal to eco-conscious millennials, savvy marketers are attaching the term to almost everything, from soap to sunglasses. But this buzzword is more than just a hashtag. Numerous scientific studies have highlighted the impact our diets have on the […]

Ireland’s landmark Fossil Fuel Divestment Bill passed the Seanad, or upper house, on Thursday, putting the Emerald Isle on track to become the first country in the world to divest from fossil fuel-related funds. The bill—which requires the Ireland Strategic Investment Fund to sell off about €318 million ($361 million) investments in coal, oil, gas […]

To save the world from climate catastrophe, the world needs to urgently phase out the use of fossil fuels. On Wednesday, Danish energy company Orsted announced a major investment program as it seeks to become one of the “renewable majors” leading a global shift away from planet-warming fuels, Reuters reported. Orsted, which built the largest […]