By following these tips, you’ll be sure to create a digital presence that captivates millennial consumers. Ecommerce sales in the United States are projected to surpass $504 billion by the end of this year — and millennials are historically a driving force in the ever-increasing growth of online shopping. What’s better, they are currently the most valuable target demographic for modern […]

By David Devils By applying these social strategies you can build a huge following with high levels of engagement. Many people want to share messages with the masses to gain exposure for their brand, product or service on social media. But, with over 60 billion messages shared each day on mobile platforms alone, most content gets lost […]

Claude Debussy said, “Beauty must appeal to the senses, must provide us with immediate enjoyment, must impress us or insinuate itself into us without any effort on our part.” Our senses tell us what is real and what is not, and we rely on them for information about the world around us. They also trigger […]

Digital signage isn’t just for advertisements; it can also supply lifesaving information. One example of this is the FireRescueTV platform, designed specifically for firefighters. Martin Grube, executive producer of FireRescueTV, created the platform to help firefighters train, get information on fires in progress and relax with entertaining content. Digital Signage Today spoke with Grube to learn more […]

There’s no reason to be afraid of new technology, as long as you’re committed to great content and innovative storytelling. A few weeks ago, an old memory popped into my head. Suddenly thrust back into the mid-1980s, I saw myself in my childhood home, unboxing my family’s IBM PC Juniorcomputer. I remember feeling awe-struck by the […]

Entertainment giant Sony has just announced the development of a blockchain-based system to handle digital rights management (DRM) of its digital content. The system builds upon a previous platform that handles authenticating, sharing and rights management for Sony Global Education. The new system will also incorporate functionality for processing rights-related information. It opens the way […]

The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process. For all the changes that have taken place over the years, […]

Automate or die. As dramatic as that might sound, these words speak volumes about the digital world we live in. Looking at the field of marketing, alone, 51% of businessescurrently use marketing automation. Further, 58% of B2B companies plan to adopt such technologies. HANDPICKED RELATED CONTENT: Love, Fear, Harmony, Grief, Despair: How to Drive Shareable Content […]

Last month, users feasted on stories on McDonald’s recent digital signage transformation, interactivity and customer engagement. One story analyzed McDonald’s recent digital signage and kiosk deployment, and asked, “Will this solve McDonald’s brand image issues?” Another story examined interactivity as a component of digital signage, and how end users can determine if they should use interactive […]

By Milena Miller This is part two of a series on audience engagement with digital signage. The best-planned campaign can be ruined by poor design. Good content means attractive, clear messages that grab attention, are easily understood and motivate people to do something, such as making them linger. Make them linger Remember — this is […]