Last month, users feasted on stories on McDonald’s recent digital signage transformation, interactivity and customer engagement. One story analyzed McDonald’s recent digital signage and kiosk deployment, and asked, “Will this solve McDonald’s brand image issues?” Another story examined interactivity as a component of digital signage, and how end users can determine if they should use interactive […]

By Milena Miller This is part two of a series on audience engagement with digital signage. The best-planned campaign can be ruined by poor design. Good content means attractive, clear messages that grab attention, are easily understood and motivate people to do something, such as making them linger. Make them linger Remember — this is […]

By  Laura Desmond In the movies, every hero needs a partner to help them fight crime. It’s no different in real life! But rather than calling upon a single costumed crusader, law enforcement and government officials increasingly depend on digital communications, especially digital signage. Digital display technology helps distribute updates, alerts, and critical information to the […]