This is the third article in my series on how to create a vision and a strategy, prioritise your work and create a roadmap for new and existing products. TLDR; The key is to move from high uncertainty to low uncertainty as quickly and cheaply as possible. There’s a sneaky problem with innovation: it always […]

Thought Leadership isn’t anything new. Actually, the phrase itself is pretty old — the words “thought leader” first appeared together in 1876 to describe American philosopher and transcendentalist Ralph Waldo Emerson. Since, “Thought Leadership” has been used in a business context to describe company leaders who vocalize their insights on their industry. More recently, Thought Leadership was mentioned in Forbes 2013 list of […]

This holiday season, delight your customers with a personalized message. Video is huge. I know this isn’t news, but I think we find it hard to grapple with how big it is becoming — and, hence, how important. To get a feeling for it, consider this: as of October 2018, Netflix is devouring 15 percent of all […]

The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process. For all the changes that have taken place over the years, […]