Tag: Creativity

  • Your company doesn’t need a social purpose to succeed

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    Outside, a protest has taken over the streets. A moody cello player leaves his instrument and joins. Then a frustrated photographer. Cut to a lithe model in a silver dress. (Is that a Kardashian?) She observes the passing march, then rips off her blonde wig and joins the movement, too. The scene ends with a […]

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  • Navigating currents

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    Growing up near the ocean I learned very quickly about the danger of currents. There were tidal currents that came daily in and out of the bay. You didn’t want to be in the water near the mouth of the bay when this was taking place. Where the waves were breaking you could find water […]

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  • Marketers Claim Digital Growth Has Negatively Impacted Creative Quality. Here’s Why They’re Thinking About It All Wrong

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        A new study shows that marketers across the world believe digital growth has hindered their ability to create engaging, quality content. But the real question is: has it? To an extent, yes. It’s true that there’s an immense amount of noise in our digital world. Marketers and customers alike find themselves so distracted they can’t really […]

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  • How to Make Your Subconscious Mind Work for You

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    Our rational, conscious mind is a wonderful thing. But sometimes when we are looking for a solution, it can be a limited resource. I’m always looking for ways to work smarter, not harder. What if I could come up with answers in my sleep? I discovered that it’s possible to do just that. To the outsider, […]

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