By Alex Mardikian Measuring return on objective (ROO) is essential for digital marketing campaigns. For this the desired objectives and expected results need to be documented and understood. The objectives have to be measurable. The main objectives can be determined by talking with parties that will be directly affected by the installation. For example, in […]

By Scott Brown Out of home advertising has always been a great tool for reaching out an audience that is away from radio, television, and magazines. People that are traveling are the prime targets of this form of advertising. Digital out of home is the digitized version of the same and aims to reach out […]

By Scott Brown According to PQ Media, the worldwide media revenues from DOOH in 2017 was $13.4 billion, an increase of 13% over the past year. The medium is growing and maturing fast. For businesses, the issue is no longer whether DOOH should be used but how to find the best ways to incorporate digital […]

It has become apparent that scalability in the world of blockchain technology will remain a pressing problem. While cryptocurrency developers are working on addressing these issues right now, there is no unified approach. BloXroute Labs is working on a proprietary solution that will allegedly offer scaling and be compatible with all existing and future blockchains without too much of a problem. It’s an ambitious goal, and one […]

Blockchain startup Bulleon has announced the addition of three new members to their growing team. Vladimir Nikitin, Phillip Nunn, and Nikolay Shkilev, will look to bring their experience in the areas of cryptocurrency, financial technology, and IT technology to the project. Nikitin is considered the second-best advisor in popular rating site ICO bench and is […]

Multinational investment bank Goldman Sachs has recently confirmed that it will be launching a Bitcoin trading desk in response to client demand for cryptocurrency services. In a major step forward that represents the first official Bitcoin trading operation at a Wall Street bank, Goldman Sachs confirmed on Wednesday that it will begin to leverage its own capital […]

SEC Commissioner Hester Peirce isn’t yet “willing to make a blanket statement that everything other than Bitcoin is a security,” she said on Wednesday at the Medici conference in Los Angeles. Why it matters: SEC chairman Jay Clayton and Commissioner Mike Piowar have both said publicly they’ve yet to see any initial coin offerings that don’t […]

Nasdaq has kept a very close eye on recent developments in the world of cryptocurrency. It seems the company is intent on launching its own cryptocurrency exchange in the future, although nothing has been set in stone just yet. It is quite interesting to see how financial entities are bringing cryptocurrency to the mainstream after many years of opposing […]

U.S. District Judge Paul Oetken rejected digital retail giant Alibaba’s trademark lawsuit against the Alibabacoin Foundation at the end of April, court filings show. Alibaba failed to show that the District Court from the Southern District of New York has jurisdiction over the Alibabacoin Foundation, according to the ruling. The company first brought the suit early […]

It may sound like baloney, but American meat maker Oscar Mayer has entered the cryptocurrency space – sort of. The company announced on Monday the unveiling of “Bacoin,” which it is calling “the first-ever cryptocurrency backed by the gold standard of Oscar Mayer Bacon.” With the initiative, Oscar Mayer is offering bacoins as a kind […]