By Gulaiym Agbal Relevance is of great importance in marketing and advertising. The value of an ad increases manifold if it can be served at the right time when the consumer’s need for information is the greatest. Digital Out-of-Home DOOH campaigns deliver excellent results when executed using location targeting. Displaying targeted content depending upon the […]

Cryptocurrency-collateralized loan provider SALT Lending has announced that it is now operational in 35 U.S. states after receiving regulatory approval to expand its network to 20 new localities. The Colorado-based firm is perhaps the best known of several companies that allow borrowers to stake their bitcoin and other cryptocurrency assets as collateral when applying for a loan, enabling them […]

South Korea’s Ministry of Science and ICT will promote the training of blockchain technology as part of an effort to prepare young people for what it calls the “Fourth Industrial Revolution.” Blockchain technology is included in courses that have recently been announced by the Ministry of Science and ICT. The Ministry of Science and ICT believes the country faces […]

By Alex Mardikian Digital signage is evolving fast. Not so long back it was a nice accessory to a retailer’s other marketing tools, but today it is an essential part of any well-rounded marketing strategy. 4 out of 10 retailers are already using digital signage. DOOH has come of age. The value proposition of DOOH […]

A recent study published by the National Bureau of Economic Research (NBER) suggests that cryptocurrency markets move depending on the type of attention they receive – unlike traditional financial markets. In contrast with other traditional financial assets, cryptocurrencies don’t behave or respond to the same set of market factors as traditional financial instruments but instead, move […]

It’s not entirely clear what exactly is going on in Facebook’s nascent cryptocurrency division, but several reports suggest that something is afoot. Facebook Meets with Cryptocurrency Project Stellar The first comes from Business Insider, who reports that Facebook’s blockchain research group recently met with Stellar to discuss how the social media conglomerate could leverage distributed ledger technology (DLT) […]

According to financial blog Philosophy of Metrics cryptocurrency will ‘swallow’ the current gold market within the next year. The author posits that gold, as a source of global capital liquidity, is being phased out and notes that cryptocurrency is at a good position to take its place. The author cites a number of countries which have stopped […]

A white hat hacker has discovered a major vulnerability in decentralized prediction market Augur, perhaps the most highly-touted decentralized application (dApp) built on the Ethereum network. The bug, disclosed through bug bounty platform HackerOne by security researcher Viacheslav Sniezhkov, would have allowed an attacker to inject fraudulent data into Augur’s user interface, potentially leading to a significant […]

South Korean financial holding company KB Financial Group Inc. has released an Aug. 6  report on crypto investments in 2018, finding the majority of domestic respondents revealed no intention to invest in crypto. KB Financial Group Inc. is headquartered in Seoul, South Korea and focuses on a range of banking and related financial services. Their survey involved […]

Almost half of Russians have heard of cryptocurrencies, and 13 percent claim to have a good understanding of them, a survey conducted by research holding Romir revealed August 7. Romir, a representative of the Gallup International Association in Russia, asked 1,500 Russian residents about their knowledge of cryptocurrency, as well as their plans to interact with the industry. Of […]