Did you know that 68% of lost customers never go back to the same provider again? The same Accenture study also found that 80% of these customers felt that their provider could have done something to prevent them from leaving. Lost customers can have multiple negative impacts on your business. For one, it takes a lot more time […]

So many companies make the same mistake when marketing to women. They don’t create a personal, emotional connection. It’s the biggest error a business can make, yet I see it happen over and over again. Instead, companies market aspiration. They tell how their products will help achieve unattainable standards when all women want is someone to […]

Nearly every professional marketer I know is searching, all the time, for a sleek and innovative new marketing technique that might win them clients quickly and easily — a silver bullet, essentially, which might give them a leg up over the competition. But allow me to let you in on a little secret: silver bullet solutions don’t […]

By Laura Desmond Think the customer is always right? Entrepreneur Kelly Fitzsimmons says in these three cases, you want to listen to your gut, not your customers. Would you bring a new product to market if your current customers said they didn’t want it? Well, that is exactly what happened in 1992. The product? Voicemail. […]

Last month, users feasted on stories on McDonald’s recent digital signage transformation, interactivity and customer engagement. One story analyzed McDonald’s recent digital signage and kiosk deployment, and asked, “Will this solve McDonald’s brand image issues?” Another story examined interactivity as a component of digital signage, and how end users can determine if they should use interactive […]

By Milena Miller This is part two of a series on audience engagement with digital signage. The best-planned campaign can be ruined by poor design. Good content means attractive, clear messages that grab attention, are easily understood and motivate people to do something, such as making them linger. Make them linger Remember — this is […]