When most people think of marketing, they copy what everyone else is doing because they think that’s what works. That’s like the blind and dumb leading the blind and dumb. Far too many people narrowly focus on their own industry, imitate their competitors, and hope for the best without realizing that most of their competitors […]

Users and potential users often ask me what the real difference is between kiosks and digital signage. This question is a good one, since we are increasingly seeing the lines blur between the two. You often see tools referred to as, “digital signage kiosks,” or kiosks with “attract screens.” Many end users wonder whether they should […]

Online Travel Agents are declining in popularity as people are looking elsewhere for real choice. Can Winding Tree rewind this? Does airfare make any sense to you? Are you completely flummoxed at how complex it is to really find an airline ticket at a decent price? Sometimes flying from an airport further away from your […]