The biggest challenges in the design of speech and audio interfaces frequently repeated urban story is that someone talks about an arbitrary topic, say “cars” and minutes later he sees a car-advertisement on Facebook. Or that you talk about “Greg” and seconds later you see a “Add friend” notification for someone named Greg. This highlights a […]

The Day the World Stood Still On 2nd April 1993, as consumerism became increasingly integrated with people’s lives, the unthinkable happened: one of the world’s first and foremost leaders in advertising and design bent down to price pressures and cut back on advertising. The company was Philip Morris, which had announced a 20% reduction in the […]

So, your goal is to create a purpose-built digital artifact. But what even is that? Can it be just anything? Well, yes and no. A digital artifact is a human-made object in digital space. We make digital artifacts every time we interact with one another, or even with ourselves, in digital space — in ways that, however they appear […]

Design thinking mindset and design sprints at your company- Part 1. Case 1: There is a grocery store in your backyard. The store is clean, the selection is wide and the prices are ok too. You could easily do your shopping there and it would be the most rational decision to make.. the cashier lady is […]

Design challenges help sharpen your UX skills, offer a chance to network with other designers and create unique solutions. Here’s why you should do them Ever wondered how to solve world hunger? What about changing the face of western democracy? Maybe you’ve thought about ways to make paying a parking ticket as simple as a click. […]

So you might have heard that the more you progress in your career, the more “strategic” you should aim to be. WTF does that mean? Here is what I used to think “being strategic” meant: Setting metric goals. “Thinking outside the box” to come up with new ideas. Working harder and motivating others to work […]

For the Love of the Game Here at Superhero Cheesecake we love video games. If you’ve ever been in our office you’d probably have noticed the games cabinet with our old Nintendo, Sega, Playstation and Xbox systems, or perhaps you may have heard the shouting during the daily FIFA challenge. Similarly, we also love shoes, but […]

The current state of UX in the year of 2018 Death is an inevitable thing for every human being. We all die someday as everything fades away into the dust with time. The UX design was a hot topic 4 years ago when I was working as a frontend engineer for a reputed company at that time. […]

By Jonathan Z. Last week, one of my readers sent in a question: How do I become a better visual designer? As I was thinking about how to answer this question, my mind wandered to my experience with learning Mandarin Chinese. Recently, I decided to teach myself Mandarin. When it comes to learning a new language, […]

They somehow forget to teach these. Almost two years ago I sat down in front of a computer screen, in an open office space, waiting. I was nervous, eager to start and terrified. This is what I wish I had known before sitting down in that chair. The first 5 could be applied to most jobs […]