By Gulaiym Agbal Determining the size of a digital playlist can be tricky. The quality of the content displayed and its appeal for the targeted audience are attributes that depend, to a large extent, on the quality of data supplied. You don’t want to begin setting up a data playlist from scratch, without any data. […]

By Alex Mardikian Increasingly, data is becoming more and more important for evaluating the value and accuracy of DOOH for both buyers and sellers. Here are thoughts that you can consider when weighing the pros and cons of DOOH, when seen through the hard lens of data and facts. At the very least, you need […]

Colleges and universities have a responsibility to keep students and faculty informed with timely updates and campus developments. From spotlighting campus events to showing highlights of Saturday’s football game to providing daily cafeteria menus, schools have a wealth of information they have to share with a range of different audiences. Schools can take advantage of […]

By Alisa Moon Shark attacks are fairly rare, as they accounted for only 439 deaths between 1958 and 2016. However, shark attacks still make for exciting movies. One shark attack movie, “The Meg,” recently promoted itself with virtual shark attacks at an Australian railway station. Village Roadshow Studios, the makers of “The Meg,” teamed up with […]

By Milenna Miller When you first deploy digital signage, you probably hope it will last a long while. After all, no one wants to deploy a new display every year, or every month. Although digital signage has become more affordable, it still isn’t cheap. So, how do you future proof your digital signage? Buy commercial, […]

By Alex Mardikian There are more than 3 billion people on social media. Integrating digital signage and social media makes excellent business sense. Doing so allows you to bridge the gap between online and offline marketing and communicate with an audience that is offline one moment and online the other. You give them the choice […]

By Gulaiym Agbal The travel industry is one among the many to have jumped onto the digital signage bandwagon. Digital signage offers clear benefits to businesses in this sector, to travelers, and tourists. Digital signage enables tourists to explore destinations. It generates business for all involved in this sector. Wayfinding Wayfinding is easily the most […]

By Alex Mardikian Getting a digital signage network to work means that you need to have three things in order – hardware, software, and content. Let us take a look at the chief software considerations for a smoothly functioning digital signage network. 1. The software should be able to handle all the common media formats. […]

By Alex Mardikian Programmatic DOOH simply means purchasing DOOH ad inventories through computer programs. Basically, the system is automated. Programmatic buying is efficient. Conventional purchase of DOOH ads involves regular communication between an advertiser and network owner to decide the pricing, placement, audience targeting, and duration of the ads. Once these factors have been decided, […]

By Gulaiym Agbal Relevance is of great importance in marketing and advertising. The value of an ad increases manifold if it can be served at the right time when the consumer’s need for information is the greatest. Digital Out-of-Home DOOH campaigns deliver excellent results when executed using location targeting. Displaying targeted content depending upon the […]