By Patrick Hall Avoiding costly pitfalls and time zappers. Marketing is the simplest idea with the most difficult execution in any area of business. At its core, marketing is simply identifying and speaking to a receptive audience. But in practice, getting the attention of would be customers has ballooned this simple idea into a $600 billion […]

By Doc Searls Digital Marketing is actively growing and presents users with incredible new products. It’s always going to be a changing industry since the online world is developing rapidly. For example, in the U.S, many businesses spend about $120 billion on digital marketing, making it one of the biggest playing fields. Every company desires to have […]

Users and potential users often ask me what the real difference is between kiosks and digital signage. This question is a good one, since we are increasingly seeing the lines blur between the two. You often see tools referred to as, “digital signage kiosks,” or kiosks with “attract screens.” Many end users wonder whether they should […]

By Adrian McDermott Digital displays are part of everyday life. We come across them when we step out of homes. They are getting ubiquitous by the day. Let’s try and understand how interactive digital signage at retail destinations helps both buyers and sellers. No longer are such displays viewed as an attractive or gimmicky marketing […]

By  Laura Desmond In the movies, every hero needs a partner to help them fight crime. It’s no different in real life! But rather than calling upon a single costumed crusader, law enforcement and government officials increasingly depend on digital communications, especially digital signage. Digital display technology helps distribute updates, alerts, and critical information to the […]

By Alex Mardikian Digital Signage is versatile. If you wish to create an impression on visitors to your property, then install digital signage in the lobby. As we shall see, you can accomplish multiple objective by doing this. With time, you will save money and also convey messages easily as compared to regular, analog signage […]

Perhaps the biggest sports conversation and concern this summer is the shrinking attendance at Major League Baseball parks. Rob Manfred, MLB Commissioner, noted that attendance is down nearly 10% from last year, making it the sixth season in a row of declining attendance. Major League Baseball is frantically considering rule changes, pitch clocks and fan-friendly scheduling to appeal to the […]

When you are out on a road trip, is McDonald’s your first choice? I only go to McDonald’s if it’s the only choice available. My main reasons for this mindset are the low quality food, poor service and long wait times. McDonald’s recently tried to turn all this around with a massive digital signage and kiosk […]

By Adrian McDermott If you are considering digital signage for your retail business, then that’s a wise decision. DOOH is helping businesses across industries to achieve marketing and sales objectives. Banks, retailers, restaurant, museums, arenas, colleges, bus stops, and other areas are reaping the benefits of systematically planned digital signage projects. By 2022, the digital […]

By Adrian McDermott High dwell times lead to better engagement with viewers. Improved engagement leads to sales or the fulfillment of the business objective for which you have display content. If you can improve dwell times, you improve your chances of achieving a higher ROI with DOOH. Dwell times are clearly a function of location […]