In the digital age, business growth tactics are constantly evolving. But when algorithms, platforms and effective initiatives change rapidly, how can you know what to focus on in order to formulate a successful strategy? It turns out, the answer is in the numbers. One of the best benefits of a shift towards digital everything is that consumer behavior […]

By Alex Mardikian Digital signage is evolving fast. Not so long back it was a nice accessory to a retailer’s other marketing tools, but today it is an essential part of any well-rounded marketing strategy. 4 out of 10 retailers are already using digital signage. DOOH has come of age. The value proposition of DOOH […]

By Milenna Miller Fast, cheap, good… pick any two. This concept is generally presented as a Venn diagram of overlapping circles where any two categories can be combined, but never all three. If you want fast and cheap, you can’t have good.  If you want good and cheap, you can’t have fast. It’s also referred […]

By Alex Mardikian Food service operators are shifting to digital signage solutions. Static menu boards are becoming a thing of the past. These state-of-the-art digital displays offer many advantages – great aesthetics, easy reading, easy content management, and connectivity with the web. The ability to easily update menus is a great cost-saver and motivator for […]

By Gulaiym Agbal If you wish to truly reach out as diverse and targeted an audience at the same time, you need to have the tools to achieve this. You can communicate with a wide audience via your website, and you can narrow down the targeted audience by choosing the content wisely. But in order […]

By Alex Mardikian Thermal management for digital signage solutions is essential if you wish for a solution that will last long and perform optimally. Factors that influence the heat generated during the working of a digital signage screen include the type of electronics used, the temperature at which the system operates, location, exposure to sunlight, […]

On the surface it would seem brick-and-mortar retailers are in trouble. Big legacy brands like Sears and JC Penny are dramatically scaling back their storefront presence, while retailers like Toys R Us are shuttering altogether. True, e-commerce is causing havoc in the brick-and-mortar space, but I firmly believe that reports of the demise of retail […]

By Alex Mardikian Agencies and advertisers that have turned to DOOH are demanding better reporting so that their decision-making is as accurate as possible. Data, rather measurable data, is driving the digital media economy. Today, DOOH can inform an audience in a manner not possible earlier because of technological limitations. Even savvy marketers of the […]

By Gulaiym Agbal Digital signage is a technology whose time has come, and it is fast replacing traditional OOH. In fact, DOOH has infused new life into an industry struggling from extreme levels of maturity across the globe, and consequent audience fatigue. Businesses interested in digital signage would do well to learn about the fascinating […]

By Milena Miller Sporting venues have been using displays for a while now, to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined […]