Tag: digital marketing
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Top 5 digital signage stories: June 2018
byBy Dave Nixon Readers of Digital Signage Today kicked off the summer by reading stories on smart cities, corporate communication and how to measure digital signage ROI. One top story last month tackled how smart cities are helping deliver improved quality of life for residents. For example, smart cities are using tools such as kiosks, digital […]
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Are You Aware of these Benefits of Interactive Digital Kiosks?
byBy Alex Mardikian Interactive kiosks are proliferating at a rate faster than that exhibited by mobile phones. Retail businesses are adopting digital interactive kiosks because the technology enables easy shopping, lets you gather valuable data, and offers many other businesses. Research shows that retailers are eager to install interactive kiosks on their premises. If your […]
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Interactive whiteboards push into new areas
byBy Dave Nixon Interactive whiteboards — a technology that allows files to be projected onto a screen where they can be moved around and annotated by multiple users — has expanded to more use cases in recent years, and could even be used with kiosks, according to some observers. Interactive whiteboards are used for collaborative planning by businesses and […]
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Leading Advertisers Tap Blockchain to Crack Down on Frivolous Spending
byBlockchain has already revolutionized a lot of different industries. Now a growing number of digital marketers are using the technology as an aide for a variety of tasks, including to see how many of their ads are actually being viewed by real people. Advertises are drawn to blockchain for a couple of different reasons. Some hope […]
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Factors Driving the Growth of Global DOOH Market
byBy Alex Mardikian Investments in print advertising are declining. Newspapers and magazines are establishing digital avatars. The competition from digital media is intense and print media is shriveling from the heat. Digital media offers flexibility and reach that traditional print media and OOH cannot. VODXS is a highly innovative aspect of DOOH and is already […]
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The Short Guide to Video Walls
byBy Scott Brown The market for video walls is growing and is expected to grow over the next few years. The demand for DOOH is growing across urban centers of the world, and this is having a beneficial effect on the demand for video walls. Improvements in technology, such as very narrow bezels are […]
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Digital Signage for Small Businesses
byBy Alex Mardikian Just as SEO and social media level the playing field for small businesses, so does DOOH. Digital signage can work just as great for small businesses and is just as easy to implement for smaller businesses as it is for conglomerates. Of course, as a small business owner you have to be […]
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5 Sources for Free Digital Signage Software
byBy Gulaiym Agbal If you wish to ease your way into the world of digital signage before you commit cash and resources to it, then free open source software can be of great use. Not that digital signage is tricky. In fact, it’s easier and quicker to manage than traditional OOH. Learn how VODXS can […]
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The Quick Guide to Digital Signage Implementations Across Multiple Locations
byBy Gulaiym Agbal Implementing digital signage over multiple locations requires careful planning. You have to get it right the first time, and there’s no reason why you cannot. Each site may present a unique challenge. You have to foresee the challenges and be prepared because if you’re not, the costs will overshoot the budget because […]
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Social Media and Digital Signage – A Match Made in Advertising Heaven
byBy Alex Mardikian Social media and digital signage are a perfect match for one another. Yoked together, these two tools of information can deliver much more than what one may think. In this partnership, one plus one does not equal two; it’s eleven. The big similarity with these mediums is that personalized communication can be […]
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