By   Scott Brown Over the next five years (2018-2023), the digital signage market is expected to grow at a CAGR of 7.51%. Providers of hardware and solution providers are becoming more adept in giving advertisers and businesses the quality and performance they seek from DOOH. Innovations such as VODXS ad systems in washrooms are enabling […]

By  Scott Brown VODXS, based in San Diego California, is quickly establishing itself as an advertising network that stands out from the crowd. It is pioneering the concept of digital signage screens attached to taps in public washrooms to display messages, capture data, and help businesses reach out to a wider and targeted audience. The […]

By Alex Mardikian Retailers operate on small margins and competition in the retail business is intense. Sometimes, even offering highly attractive discounts cannot entice customers. Often, customers are not even aware that you’ve got deals and products that would benefit them. Advertising is expensive. The customer, as it is, is distracted by an information overload. […]

By  Scott Brown Digital signage is a very effective communications tool. It offers the advantage of enhanced engagement and personalized communication. Information and data are pre-requisites for one-to-one engagements. Companies have an advantage; they have information about their employees and they can use it to create personalized messages to motivate workers and strengthen employer/employee bonds. […]

BY Alex Mardikian Amusement parks can use digital signage in really creative ways to offer a heightened and enriching experience to visitors. These businesses can use communication through digital signage in different ways to sell more, learn more about the visitors, and ensure that the patrons have a fun day on their premises. Visual communication […]

By  Scott Brown People are increasingly spending more time outside their home than at home. Increased mobility of an audience is both a challenge and an opportunity for advertisers. People are short of time and there’s a surfeit of information whether they’re looking up, down, or straight ahead. DOOH has emerged as a solution for […]

By Alex Mardikian Biometrics technology, once in the realm of science fiction, is a commonplace technology today. Fingerprint, face, and retina scanners are used for granting access to smartphones, bank lockers, homes, etc. Today, we can use biometric information to identify an individual, check for past behavioral information, and supply relevant messages. The combining of […]

By Alex Mardikian DOOH has emerged as the savior of businesses struggling to catch the attention of a wary and jaded audience that is increasingly becoming dependent on peer recommendations and customer reviews for making purchase decisions. If your business wishes to invest in DOOH, then you need to have perspective on what the technology […]

BY Alex Mardikian The public sector can always do with help that enables smoother running and quicker functioning. With digital signage, public service institutions that include courts, police stations, and sundry government offices can become more efficient and save money while generating goodwill for the work they do. From delivering relevant information via screens to […]

By  Alex Mardikian Millennials are a prized audience for marketers of all hues, and the same holds true for those who have had the foresight to incorporate DOOH into their advertising and marketing mix. VODXS lets you capture the attention of this demographic and communicate with them. Since this generation is at ease with always-on […]