Tag: digital marketing

  • Public Washrooms – The Biggest Advertising Frontier

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    By Scott Brown Sounds like an eyeball grabbing title…it is. But this is not an exaggeration. Washrooms in theaters, malls, hospitals, casinos, hotels, stadiums, and all imaginable public locations are now hotly contested spaces for digital advertisements. With nearly 10 million public washrooms equipped with almost 80 million faucets, the U.S is a huge market […]

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  • FDA Introduces Nutritional Display Regulations for Restaurants

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    By Alex Mardikian May 2018 heralds a landmark for digital signages in restaurants. FDA has introduced regulations that were held in abeyance for a year. The regulations require that restaurants with more than 20 branches will have to display nutritional information alongside the menu so that customers have the information for making a healthy choice. Apart […]

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  • Incorporating Blockchain into Faucet Ads – A Masterstroke in Leveraging Technologies

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    By Alex Mardikian The merging of two technologies – blockchain and DOOH has opened up exciting possibilities for advertisers and their audience. With the VODXS™ Visual On Demand Experience Support Ecosystem, you and your audience can benefit from this game-changing concept. DOOH has successfully challenged the dominance of static OOH ads and with the emergence of […]

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  • DOOH in the Hospital and Advertising Revenue from the Washroom

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    By Alex Mardikian Digital signage offers the unique advantage of easy placement in many spaces. VODXS™ Visual On Demand Experience Support ecosystem leverages this unique attribute of DOOH and gives healthcare providers and hospitals to offer an engaging and enriching experience to their patients. Through the brilliantly innovative expedient of using faucets equipped with digital screens provided […]

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  • Faucet Advertising in Casinos – One-on-One Messaging to Boost Bids

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    By Scott Brown Casinos are uniquely placed to benefit from faucet advertising. Knowing the salient features of having such a system in the washroom can help you generate higher profits from the establishment and also obtain crucial behavioral data that you can leverage to present to your patrons the best you have to offer. VODXS […]

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  • How to ensure security of your digital signage network?

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    By Alex Mardikian With digital signage, you can reach out to potentially thousands of people. You don’t want the communication to be sabotaged in any way. Not just your communication with an audience, a security lapse or hack can place sensitive data at risk and seriously impact not just a brand’s value but also its finances. […]

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  • Starbucks Incident Reminds Us That Equality Is Complicated

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    Though dramatic and absurd, the Starbucks incident in downtown Philadelphia was following a script. Four weeks earlier, black teenagers at an IHOP in Maine were asked to pay before they received food. In both cases, and in many more that go unseen because there aren’t enough moral whites uploading videos, black customers have to authenticate […]

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  • GLOBAL MARKETS-Asia shares mixed, oil down amid Syria fallout

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    S&P 500 futures up 0.4 pct, Asia shares more mixed * Market assumes US-led Syria action over for time being * Oil and Treasury prices ease, yen dips in limited reaction * Future of Japan PM Abe in doubt as polls worsen SYDNEY, April 16 – Asian share markets were mixed and oil prices fell […]

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  • DiNapoli: Average Wall Street bonus rose 17 percent

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    A second consecutive year of soaring profits on Wall Street pushed the average bonus paid to securities industry employees in New York City to more than $184,000 in 2017, New York state’s top elected fiscal officer reported Monday. The average bonus paid to brokers rose 17 percent to $184,220, state Comptroller Thomas DiNapoli said. Pretax […]

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  • As Delta Air Lines INC Del (DAL) Valuation Declined, Md Sass Investors Services INC Decreased Its Holding

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    Investors sentiment increased to 1.15 in 2017 Q3. Its up 0.17, from 0.98 in 2017Q2. It improved, as 69 investors sold DAL shares while 247 reduced holdings. 92 funds opened positions while 271 raised stakes. 589.14 million shares or 3.18% less from 608.49 million shares in 2017Q2 were reported. Boothbay Fund Mngmt Ltd Limited Liability […]

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