By Adrian McDermott High dwell times lead to better engagement with viewers. Improved engagement leads to sales or the fulfillment of the business objective for which you have display content. If you can improve dwell times, you improve your chances of achieving a higher ROI with DOOH. Dwell times are clearly a function of location […]

McDonald’s digital signage makeover and a digital signage sink solution dominated headlines for August 2018 on Digital Signage Today. The restaurant giant McDonald’s recently invested billions of dollars into major technological upgrades with kiosks, digital signage, menu boards and more. One company, VODXS, has crafted a digital signage solution that integrates displays into bathroom sinks. It […]

Colleges and universities have a responsibility to keep students and faculty informed with timely updates and campus developments. From spotlighting campus events to showing highlights of Saturday’s football game to providing daily cafeteria menus, schools have a wealth of information they have to share with a range of different audiences. Schools can take advantage of […]

By Milenna Miller When you first deploy digital signage, you probably hope it will last a long while. After all, no one wants to deploy a new display every year, or every month. Although digital signage has become more affordable, it still isn’t cheap. So, how do you future proof your digital signage? Buy commercial, […]

By Alex Mardikian There are more than 3 billion people on social media. Integrating digital signage and social media makes excellent business sense. Doing so allows you to bridge the gap between online and offline marketing and communicate with an audience that is offline one moment and online the other. You give them the choice […]

By Gulaiym Agbal The travel industry is one among the many to have jumped onto the digital signage bandwagon. Digital signage offers clear benefits to businesses in this sector, to travelers, and tourists. Digital signage enables tourists to explore destinations. It generates business for all involved in this sector. Wayfinding Wayfinding is easily the most […]

By Alex Mardikian Getting a digital signage network to work means that you need to have three things in order – hardware, software, and content. Let us take a look at the chief software considerations for a smoothly functioning digital signage network. 1. The software should be able to handle all the common media formats. […]

By Laura Desomnd McDonald’s Corporation is spending $6 billion to revamp more than 6,000 stores throughout the U.S. in hopes of transforming itself into an efficiency expert’s dream brand. The renovations, which will affect stores in 20 states and the District of Columbia, include kiosk ordering, table service, digital menu boards and mobile pay and pick-up […]

By Alex Mardikian Programmatic DOOH simply means purchasing DOOH ad inventories through computer programs. Basically, the system is automated. Programmatic buying is efficient. Conventional purchase of DOOH ads involves regular communication between an advertiser and network owner to decide the pricing, placement, audience targeting, and duration of the ads. Once these factors have been decided, […]

By Alex Mardikian Digital signage is evolving fast. Not so long back it was a nice accessory to a retailer’s other marketing tools, but today it is an essential part of any well-rounded marketing strategy. 4 out of 10 retailers are already using digital signage. DOOH has come of age. The value proposition of DOOH […]