If I had to name one boring business, it would probably be storage. It’s literally the business of collecting dust. How does one stand out in that line of work? Digital-out-of-home, however, boasts the power to make almost anything intriguing. The other day, while driving home, I saw a digital billboard advertising the opening of […]

You just got done with a major digital signage installation. You finally got the media player up and running and you finished designing all your content. You set it up, and wait for customers to notice, only for most of them to ignore it. You might go back to the drawing board and ask, “Should […]

By Alex Mardikian Digital signage lets you present your brand to an audience that is not dissimilar to the one watching a film in a theatre. Of course, this presupposes that the content you display is as engaging as a smash hit film. An interactive, engaging, and immersive experience by digital signage lets brands communicate […]

By Alex Mardikian Digital Signage is versatile. If you wish to create an impression on visitors to your property, then install digital signage in the lobby. As we shall see, you can accomplish multiple objective by doing this. With time, you will save money and also convey messages easily as compared to regular, analog signage […]

By Adrian McDermott If you are considering digital signage for your retail business, then that’s a wise decision. DOOH is helping businesses across industries to achieve marketing and sales objectives. Banks, retailers, restaurant, museums, arenas, colleges, bus stops, and other areas are reaping the benefits of systematically planned digital signage projects. By 2022, the digital […]

By Alex Mardikian Businesses that seek to implement DOOH ad solutions need to be wary of the pitfalls that will lead to the failure of the project. Digital signage providers and integrators are in the know about issues that must be considered for the successful implementation of DOOH. If you are unable meet your business […]

By Adrian McDermott High dwell times lead to better engagement with viewers. Improved engagement leads to sales or the fulfillment of the business objective for which you have display content. If you can improve dwell times, you improve your chances of achieving a higher ROI with DOOH. Dwell times are clearly a function of location […]

By Alex Mardikian Advertisers are constantly battling viewer fatigue and ad blindness. People, after a time, cease to respond to the stimulus from a message. Then, you need to change the message. But, what do you do when people are exposed to so many different messages, and often in the same format? This is the […]

By Gulaiym Agbal Determining the size of a digital playlist can be tricky. The quality of the content displayed and its appeal for the targeted audience are attributes that depend, to a large extent, on the quality of data supplied. You don’t want to begin setting up a data playlist from scratch, without any data. […]

By Alex Mardikian Increasingly, data is becoming more and more important for evaluating the value and accuracy of DOOH for both buyers and sellers. Here are thoughts that you can consider when weighing the pros and cons of DOOH, when seen through the hard lens of data and facts. At the very least, you need […]