Tag: DOOH Advertising

  • DOOH makes the mundane exciting

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    If I had to name one boring business, it would probably be storage. It’s literally the business of collecting dust. How does one stand out in that line of work? Digital-out-of-home, however, boasts the power to make almost anything intriguing. The other day, while driving home, I saw a digital billboard advertising the opening of […]

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  • What are the Benefits of Interactive Digital Signage?

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    By Adrian McDermott Digital displays are part of everyday life. We come across them when we step out of homes. They are getting ubiquitous by the day. Let’s try and understand how interactive digital signage at retail destinations helps both buyers and sellers. No longer are such displays viewed as an attractive or gimmicky marketing […]

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  • Digital signage helps fight crime

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    By  Laura Desmond In the movies, every hero needs a partner to help them fight crime. It’s no different in real life! But rather than calling upon a single costumed crusader, law enforcement and government officials increasingly depend on digital communications, especially digital signage. Digital display technology helps distribute updates, alerts, and critical information to the […]

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