By Alisa Moon Shark attacks are fairly rare, as they accounted for only 439 deaths between 1958 and 2016. However, shark attacks still make for exciting movies. One shark attack movie, “The Meg,” recently promoted itself with virtual shark attacks at an Australian railway station. Village Roadshow Studios, the makers of “The Meg,” teamed up with […]

By Laura Desmond Businesses of all sizes are looking for financial incentives to increase their revenue base. For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand. The latest tax reform package was signed into law on December 22, 2017 and gives tax deductions […]

  Global Digital Out of Home Market (DOOH) Market Report 2018 – The Global Digital Out of Home Market (DOOH) was valued at USD 13.35 billion in 2016 and is projected to reach USD 34.21 billion by 2025, growing at a CAGR of 11.02% from 2017 to 2025. Inquire for sample copy at: https://www.marketinsightsreports.com/reports/0305290795/global-digital-out-of-home-market-dooh/inquiry?source=thetacticalbusiness&Mode=34 Digital Out of Home or DOOH refers to […]

By Gulaiym Agbal The travel industry is one among the many to have jumped onto the digital signage bandwagon. Digital signage offers clear benefits to businesses in this sector, to travelers, and tourists. Digital signage enables tourists to explore destinations. It generates business for all involved in this sector. Wayfinding Wayfinding is easily the most […]

By Laura Desomnd McDonald’s Corporation is spending $6 billion to revamp more than 6,000 stores throughout the U.S. in hopes of transforming itself into an efficiency expert’s dream brand. The renovations, which will affect stores in 20 states and the District of Columbia, include kiosk ordering, table service, digital menu boards and mobile pay and pick-up […]

By Gulaiym Agbal Regardless of whether you are an advertiser or a DOOH media network you are dependent on analytics for executing campaigns. Analytics are the backbone of online advertising, and with improvements in data capturing technology DOOH is getting there very quickly. Advertisers wish to spend more on digital signage but are constrained by […]

By Alex Mardikian Programmatic DOOH simply means purchasing DOOH ad inventories through computer programs. Basically, the system is automated. Programmatic buying is efficient. Conventional purchase of DOOH ads involves regular communication between an advertiser and network owner to decide the pricing, placement, audience targeting, and duration of the ads. Once these factors have been decided, […]

By Gulaiym Agbal Relevance is of great importance in marketing and advertising. The value of an ad increases manifold if it can be served at the right time when the consumer’s need for information is the greatest. Digital Out-of-Home DOOH campaigns deliver excellent results when executed using location targeting. Displaying targeted content depending upon the […]

By Alex Mardikian Digital signage is evolving fast. Not so long back it was a nice accessory to a retailer’s other marketing tools, but today it is an essential part of any well-rounded marketing strategy. 4 out of 10 retailers are already using digital signage. DOOH has come of age. The value proposition of DOOH […]

By Gulaiym Agbal If you wish to truly reach out as diverse and targeted an audience at the same time, you need to have the tools to achieve this. You can communicate with a wide audience via your website, and you can narrow down the targeted audience by choosing the content wisely. But in order […]