Tag: DOOH

  • Thermal Management for Digital Signage

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    By Alex Mardikian Thermal management for digital signage solutions is essential if you wish for a solution that will last long and perform optimally. Factors that influence the heat generated during the working of a digital signage screen include the type of electronics used, the temperature at which the system operates, location, exposure to sunlight, […]

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  • 3 ways airports fly high with digital signage

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    By Patrick Hall Through embracing digital technologies, airports have been actively exploring the tools to further shape the delivery of their overall customer experience. With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging, real time information, personalised services and self-service. Airports are keen to discover what’s next, as […]

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  • Accountability and DOOH – An Opportunity for Advertisers to Regain Consumer Trust

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    By Alex Mardikian Agencies and advertisers that have turned to DOOH are demanding better reporting so that their decision-making is as accurate as possible. Data, rather measurable data, is driving the digital media economy. Today, DOOH can inform an audience in a manner not possible earlier because of technological limitations. Even savvy marketers of the […]

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  • The Detailed Guide to the Evolution of Digital Signage

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    By Gulaiym Agbal Digital signage is a technology whose time has come, and it is fast replacing traditional OOH. In fact, DOOH has infused new life into an industry struggling from extreme levels of maturity across the globe, and consequent audience fatigue. Businesses interested in digital signage would do well to learn about the fascinating […]

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  • DOOH campaigns deliver better sporting experiences

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    By Milena Miller Sporting venues have been using displays for a while now, to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined […]

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  • Factors Driving the Growth of Global DOOH Market

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    By Alex Mardikian Investments in print advertising are declining. Newspapers and magazines are establishing digital avatars. The competition from digital media is intense and print media is shriveling from the heat. Digital media offers flexibility and reach that traditional print media and OOH cannot. VODXS is a highly innovative aspect of DOOH and is already […]

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  • The Short Guide to Video Walls

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      By Scott Brown The market for video walls is growing and is expected to grow over the next few years. The demand for DOOH is growing across urban centers of the world, and this is having a beneficial effect on the demand for video walls. Improvements in technology, such as very narrow bezels are […]

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  • Digital Signage for Small Businesses

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    By Alex Mardikian Just as SEO and social media level the playing field for small businesses, so does DOOH. Digital signage can work just as great for small businesses and is just as easy to implement for smaller businesses as it is for conglomerates. Of course, as a small business owner you have to be […]

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  • The Quick Guide to Digital Signage Implementations Across Multiple Locations

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    By Gulaiym Agbal Implementing digital signage over multiple locations requires careful planning. You have to get it right the first time, and there’s no reason why you cannot. Each site may present a unique challenge. You have to foresee the challenges and be prepared because if you’re not, the costs will overshoot the budget because […]

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  • VODXS – Ripples in Washroom Sinks, Tidal Waves in Out-of-Home Advertising

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    By  Scott Brown VODXS, based in San Diego California, is quickly establishing itself as an advertising network that stands out from the crowd. It is pioneering the concept of digital signage screens attached to taps in public washrooms to display messages, capture data, and help businesses reach out to a wider and targeted audience. The […]

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