By Alex Mardikian Retailers operate on small margins and competition in the retail business is intense. Sometimes, even offering highly attractive discounts cannot entice customers. Often, customers are not even aware that you’ve got deals and products that would benefit them. Advertising is expensive. The customer, as it is, is distracted by an information overload. […]

By  Scott Brown People are increasingly spending more time outside their home than at home. Increased mobility of an audience is both a challenge and an opportunity for advertisers. People are short of time and there’s a surfeit of information whether they’re looking up, down, or straight ahead. DOOH has emerged as a solution for […]