By Patrick Hall Lessons learned from creating new product categories in technology One of the best ways to accelerate the growth of your business and create a highly defensible market position is to create a new product category, and establish a leadership position in it. This is the grand slam of Go-To-Market plays that captures most […]

By Laura Desmond Let me run you through a scenario that a lot of founders in the crypto space find themselves these days. You have spent countless hours and invested personal savings into a startup that is based on a tokenization model. If it gains traction, your startup could create a whole new marketplace for […]

By David Devils By applying these social strategies you can build a huge following with high levels of engagement. Many people want to share messages with the masses to gain exposure for their brand, product or service on social media. But, with over 60 billion messages shared each day on mobile platforms alone, most content gets lost […]

By Patrick Hall Nobody in the cannabis business likes federal prohibition but when it ends they will all find themselves in competition with global corporations that are already preparing to enter the market. The following is an unpopular opinion, but still true: Federal prohibition of cannabis gives businesses an advantage right now. State-by-state legalization certainly causes […]

By Burt Dixon It’s a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk. When it comes to brand safety, 75 percent of brands say they have experienced at least one brand-unsafe incident in the last year alone. It’s an especially staggering number when you consider the resources that […]

Whenever you come into contact with an immerse and impactful piece of work, the towering obelisk, the frescoes on the ceiling, the sculptures, the works of art, the architectural marvel, the music, films and books that draw us in deep into new and exotic locales, it is easy to be so impressed, so moved by […]

Our rational, conscious mind is a wonderful thing. But sometimes when we are looking for a solution, it can be a limited resource. I’m always looking for ways to work smarter, not harder. What if I could come up with answers in my sleep? I discovered that it’s possible to do just that. To the outsider, […]

Turkey has given its first official statement on how it believes writer Jamal Khashoggi was killed, saying he was immediately strangled. The statement follows weeks of media reports about the murder at the Saudi consulate in Istanbul on 2 October. Turkey has yet to provide evidence. Chief prosecutor Irfan Fidan said a meeting with his […]

Investor and business owner Steve DeAngelo says there’s plenty of opportunity in cannabis — but there are also a lot of entrepreneurs about to lose their money. With his hippie pigtails and smart suits, Steve DeAngelo perfectly embodies the split in today’s cannabis industry. He’s an old-school activist and advocate who joined the cannabis reform movement […]

Claude Debussy said, “Beauty must appeal to the senses, must provide us with immediate enjoyment, must impress us or insinuate itself into us without any effort on our part.” Our senses tell us what is real and what is not, and we rely on them for information about the world around us. They also trigger […]