Marketers experimenting with influencer marketing are finding it difficult to move beyond the experimental stage, according to a new report by Traackr, the influencer relationship management platform. Although more companies have pushed their influencer marketing toward tactical programmes in 2018 (47%, up from 28% in 2017), there’s still a clear lack of more advanced programmes. “This ‘tactical trap’ […]

Over a third (35.5%) of US companies are now using mobile adverts and location targeting to reach audiences based on geo-fencing and geo-targeting, according to new research by BIA Advisory Services. The latest report suggests that businesses with over 500 employees were spending around $4.48 million on ads. Another $2.18 million was being allocated to […]

According to a new survey, Instagram has overtaken Snapchat as the most popular social media platform among American teenagers. Investment banking firm Piper Jaffray released the latest version of it’s bi-annual “Taking Stock With Teens” report which showed 85% of the 8,600 participants said that they use Instagram at least once a month. In comparison, 84% of […]

Open risk-taking is a bad idea. But calculated risk-taking is something else again. It’s not uncommon to hear the advice that entrepreneurs should take more calculated risks if they want to be successful. In fact, some billionaires have built their personal brands on a foundation of risk; as an example, Richard Branson often speaks of the […]

Verizon’s media business suffered a 6.9 percent decline in revenue to $1.8 billion in the third quarter of 2018. Verizon’s effort to create an advertising business to rival Google and Facebook is struggling to keep up with another tech giant — Amazon. Verizon’s media business, which includes The Huffington Post, TechCrunch and Yahoo Sports, suffered […]

A decade on from the launch of the first ever Android phone, Taiwanese consumer electronics giant HTC has taken the wraps off its blockchain-powered smartphone, dubbed ‘Exodus’. HTC has officially announced the early access release of Exodus 1, the company’s first-ever blockchain phone. Available for preorder on its website, the phone will ship sometime in early […]

And that place might be social media Much like the late comedian George Carlin, Gene Petrov wanted “a place for my stuff.” For Petrov, that locale was online. “I found my place on social media and you can too,” he said. Petrov taught himself social media and marketing. Now he runs his namesake Gene Petrov Leadership and Marketing Consulting. […]

By Laura Desmond On bone saws, Khashoggi, and foreign policy Editor’s Note: No Mercy/No Malice is a column from Professor Scott Galloway, where he shares various reflections on business, tech, and life each week. Feelings are biochemical mechanisms that all mammals and birds use in order to quickly calculate probabilities of survival and reproduction. Feelings […]

Being ‘authentic’ is not just a nice idea, but something that has a massive effect on your health, mental state and even longevity. As well as that, developing a strong sense of your own authentic brand unleashes you onto the world in a wonderful new way. That is, if you do it right. It has […]

It’s about solving problems and doing hard things first Every enterprise needs to innovate. It doesn’t matter whether you’re are a profit-seeking business, a nonprofit organization, or a government entity. The simple truth is that every business model fails eventually, because conditions change over time. We have to manage not for stability, but for disruption — that, or face […]