All men struggle to get an erection at some point in their lives, but more and more in their 20s and 30s are having problems. Are they panicking at the thought of sex? It was just as things were getting serious in the bathroom at a house party that an off-hand comment ruined the mood […]

By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you’ll make the budget you have more effective. Last year, according to Statista, 47 percent of small businesses surveyed budgeted less than $10,000 for marketing and advertising. Some 25 of them spent up to $100,000, 11 percent spent […]

When I took on a brief to cover Madeira and its wine festival, I wasn’t expecting to be standing up in the back of an open-top jeep plucking passionfruit flowers off their stalks to drink the nectar inside. Nor was I expecting to still be standing in the back of said jeep while we weaved […]

How do you manage a successful software company without a deep knowledge of coding? Danielle Weinblatt (SB2011) offers some lessons from her own experiences. As a founder of a software company, I often get asked about my ability to code. The answer is simple: I can’t code at all. At first, I thought what many […]

It may still be without a permanent chief marketing officer but Airbnb has promoted Geoff Seeley to the role of global marketing director and enlisted ex-Apple and Ford marketer Musa Tariq as head of marketing for experiences. Over the past 12 months, Seeley has been the one constant in Airbnb’s senior marketing team. He was hired by […]

Users and potential users often ask me what the real difference is between kiosks and digital signage. This question is a good one, since we are increasingly seeing the lines blur between the two. You often see tools referred to as, “digital signage kiosks,” or kiosks with “attract screens.” Many end users wonder whether they should […]

New York’s empty storefronts are a dark omen for the future of cities These days, walking through parts of Manhattan feels like occupying two worlds at the same time. In a theoretical universe, you are standing in the nation’s capital of business, commerce, and culture. In the physical universe, the stores are closed, the lights are […]

The amount of Venezuelan bolivars being spent to purchase bitcoin has risen to record levels as the South American country experiences unprecedented hyperinflation and a worsening economic crisis. Per Coin Dance, bitcoins worth nearly 900 million bolivars have been traded so far this week in Venezuela, and this is already higher than last’s week volume of slightly over […]

San Francisco based DocuSign has announced the integration of the Ethereum blockchain into its electronic signature and transaction management service. The company, which currently has over 400,000 paying customers, will now have an option for customers to have evidence of a DocuSigned agreement automatically recorded on the Ethereum blockchain. This option will be an alternative to the company’s native […]

The Day the World Stood Still On 2nd April 1993, as consumerism became increasingly integrated with people’s lives, the unthinkable happened: one of the world’s first and foremost leaders in advertising and design bent down to price pressures and cut back on advertising. The company was Philip Morris, which had announced a 20% reduction in the […]