By Burt Dixon This is the script for a public lecture I gave at the American University of Rome in Rome, Italy on October 4, 2018. Since I ad-libbed a bit as I talked, it’s not a perfect representation of the lecture, but it’s about 90% there. This was followed by a Q&A with moderator Kyla […]

By Adrian McDermott Digital displays are part of everyday life. We come across them when we step out of homes. They are getting ubiquitous by the day. Let’s try and understand how interactive digital signage at retail destinations helps both buyers and sellers. No longer are such displays viewed as an attractive or gimmicky marketing […]

There’s been a lot of talk about security tokens recently. But what is a security token in the first place? How do they work? And how might they impact your job or business? That is, why should you care about them? Before diving into the rest of these questions, it makes sense to first start with: what […]

Whenever a startup says they’re looking to hire a marketing leader, it’s usually challenging to figure out what kind of marketer they need. The problem for the hiring managers and potential candidates is that there are so many kinds of marketers. While candidates could be clearer about what they can and can’t do, hiring managers […]

Anything with a half eaten Apple printed on it seems expensive, especially the company itself. The iPhone XS starts at around $1,000 USD and goes up from there. Most people think of computers when they think of Apple. Yet from a business perspective, the company has been a smartphone powerhouse. At least that has been […]

The Center City hotel boasts a rooftop bar and luxury spa. Cost: Rates starting at $249. Drive time: 30 minutes. The scoop: You couldn’t choose a more convenient home base for enjoying Center City’s July 4 festivities than the Logan. Located in the arts district just steps away from the Franklin Institute, the former Four Seasons is now […]

Every time I attend a Blockchain conference or an Oil and Gas event and engage CFOs in a discussion about how Blockchain technology can disrupt their industry and revolutionize the way their business functions, I systematically hear the same rhetoric. “Look at the fluctuations of the Bitcoin. So many people have lost fortunes because of […]

International business media outlet Forbes has partnered with blockchain-based platform Civil to publish its content on a decentralized network, Civil’s co-founder confirmed on Medium on Tuesday, Oct. 9. According to Civil co-founder Matt Coolidge, Forbes is integrating Civil’s software into its own content management system (CMC). From the beginning of 2019, journalists will be able to upload their […]

Hong Kong-Sales in the world’s biggest auto market are falling, causing big problems for top global brands that have come to rely on it for much of their growth. China has been a source of blockbuster sales for major carmakers for years, as rapid economic growth gave millions of consumers the cash to spend on middle-class status […]

The former South Carolina said she would not run for the White House in 2020, but would back the president’s re-election. In a move that caught administration officials off guard, Nikki Haley, President Donald Trump’s U.N. ambassador, has resigned. During an Oval Office announcement Tuesday, Trump and Haley confirmed that she would leave his administration […]