By Patrick Hall Lessons learned from creating new product categories in technology One of the best ways to accelerate the growth of your business and create a highly defensible market position is to create a new product category, and establish a leadership position in it. This is the grand slam of Go-To-Market plays that captures most […]

I receive a lot of emails from crypto enthusiasts asking for advice on how to “break in” to crypto. And I totally get it! After all, crypto is a highly technical and multi-disciplinary field that moves at a breakneck speed. Having been on the other side, I know and empathize with the struggle of trying […]

Why Blockchain is Here to Stay and How to Jump Head-First into the Industry I reached out to over 30 CEOs running blockchain startups across the world. I wanted to ask them a couple of simple questions. What are you most excited about right now? What advice do you have for a young 20-something who wants to […]

By Patrick Hall In 1987, a representative of Michael Jackson approached the modest Sycamore Valley ranch house and knocked on the door. The owner of the ranch was shocked by the visitor’s message. He told the homeowner that he represented someone who wanted to purchase the ranch at a substantial premium over its current fair market […]

By Laura Desmond Think the customer is always right? Entrepreneur Kelly Fitzsimmons says in these three cases, you want to listen to your gut, not your customers. Would you bring a new product to market if your current customers said they didn’t want it? Well, that is exactly what happened in 1992. The product? Voicemail. […]

ICO hype took its last breath in July and the market is finally becoming more clever, providing a great opportunity for real projects with real ideas. The ICO 2.0 era is finally here. We at agency.howtotoken.com have started a platform that aims to achieve the following goals: Make prices for ICO services transparent Build a network of […]

And that place might be social media Much like the late comedian George Carlin, Gene Petrov wanted “a place for my stuff.” For Petrov, that locale was online. “I found my place on social media and you can too,” he said. Petrov taught himself social media and marketing. Now he runs his namesake Gene Petrov Leadership and Marketing Consulting. […]

By Laura Desmond On bone saws, Khashoggi, and foreign policy Editor’s Note: No Mercy/No Malice is a column from Professor Scott Galloway, where he shares various reflections on business, tech, and life each week. Feelings are biochemical mechanisms that all mammals and birds use in order to quickly calculate probabilities of survival and reproduction. Feelings […]

Being ‘authentic’ is not just a nice idea, but something that has a massive effect on your health, mental state and even longevity. As well as that, developing a strong sense of your own authentic brand unleashes you onto the world in a wonderful new way. That is, if you do it right. It has […]

Taming the wildfire that is viral marketing and harnessing it to grow your brand at a breakneck pace. Come spring, golfers spanning the world set their tee times, dust off their clubs and take to the links for yet another season of slapping the little white ball across acres of rolling green. Each golfer might […]