Which phrase does a better job of grabbing people’s attention: “global warming” or “climate change”? According to recent neuroscience research, the answer is neither. If you want to get people to care, try “climate crisis,” suggests new research from an advertising consulting agency in New York. That phrase got a 60 percent greater emotional response from listeners […]

We should convince the rich that climate remediation is a sure thing and that they better get in on the ground floor We’ve been taking the wrong approach to communicating about climate change. I get that the situation is dire. Really dire. But it goes way beyond the fact that every year is the hottest […]

If the Green New Deal is going to succeed, we will likely need major changes to the country’s energy tax structure; changes that would eliminate big tax cuts and subsidies for the oil and gas industry and instead encourage renewables. Bill’s like Senator Ron Wyden’s Clean Energy for America Act (introduced in 2017–18), could help […]

“We will take on climate change head on” Some Los Angeles City Councilmembers are calling for a “Green New Deal” to energize the city’s fight against climate change and create new employment opportunities for residents. Councilmembers Nury Martinez, Paul Koretz, Mike Bonin, Curren Price, Marqueece Harris-Dawson, and Monica Rodriguez introduced a motion Wednesday that would […]