As mentioned in our definition, growth hacking has a holistic impact on an organisation. It stems from the organisational culture, gets re-enforced by the company’s vision and goals, is actualised by concrete, hands-on activities, and drives business results and revenue. Growth hacking is both a mindset and a proven way of conducting performance-driven business. Essentially, […]

The other day I was walking downtown with my friend when we walked past a street performer. He was just a regular guy, nothing fancy, but he was definitely good at singing and he was engaged in my performance. My friend remarked that “I can never walk past street performers without cringing.” Now imagine, if […]