The European Parliament has voted for a complete ban on a range of single-use plastics across the union in a bid to stop pollution of the oceans. MEPs backed a ban on plastic cutlery and plates, cotton buds, straws, drink-stirrers and balloon sticks. The proposal also calls for a reduction in single-use plastic for food […]

Marketers experimenting with influencer marketing are finding it difficult to move beyond the experimental stage, according to a new report by Traackr, the influencer relationship management platform. Although more companies have pushed their influencer marketing toward tactical programmes in 2018 (47%, up from 28% in 2017), there’s still a clear lack of more advanced programmes. “This ‘tactical trap’ […]

Over a third (35.5%) of US companies are now using mobile adverts and location targeting to reach audiences based on geo-fencing and geo-targeting, according to new research by BIA Advisory Services. The latest report suggests that businesses with over 500 employees were spending around $4.48 million on ads. Another $2.18 million was being allocated to […]

Military veterans without a home will soon be receiving reinforcements. A community of 15 tiny homes fabricated by Calgary’s ATCO industries is being eyed for a site in Forest Lawn next year. On Monday, proponents of the mission unveiled two of the first 275 square-foot homes that’ll bear the names of fallen Canadian soldiers. “Our tiny homes […]

At 2 a.m. on a chilly May morning, Norman Franks sat slumped in a chair in a TV lounge at the Department of Veterans Affairs medical center, fighting for snatches of sleep under the glare of ceiling lights, he said. A Navy veteran of the late 1970s, Franks had led a troubled life. His addiction […]

With the holidays around the corner health-conscious people around the world pick their poison for the night ahead—or vow to just pop open a bottle of kombucha come midnight—thoughts of “What alcohols are gluten-free?” and “How can I drink to prevent a hangover?” fill the air. Well, we’ve got answers to those questions, but we […]

McDonald’s—the largest restaurant chain in the world—just unveiled plans to make its packaging more sustainable. By 2025, all of the cups, wrappers, straws, and Happy Meal boxes under the Golden Arches will be recyclable and responsibly sourced, meaning they won’t be the product of deforestation. The restaurant’s 37,000 locations will also be required to recycle […]

By Laura Desmond It isn’t uncommon for the total trading volume of all cryptocurrencies to easily hit 20 billion USD, and the world is struggling to create ways for this money to be spent outside of exchanges. While the methods of spending cryptocurrencies is certainly growing with physical stores, websites, and the like, there is […]

ICO hype took its last breath in July and the market is finally becoming more clever, providing a great opportunity for real projects with real ideas. The ICO 2.0 era is finally here. We at agency.howtotoken.com have started a platform that aims to achieve the following goals: Make prices for ICO services transparent Build a network of […]

And that place might be social media Much like the late comedian George Carlin, Gene Petrov wanted “a place for my stuff.” For Petrov, that locale was online. “I found my place on social media and you can too,” he said. Petrov taught himself social media and marketing. Now he runs his namesake Gene Petrov Leadership and Marketing Consulting. […]