This holiday season, delight your customers with a personalized message. Video is huge. I know this isn’t news, but I think we find it hard to grapple with how big it is becoming — and, hence, how important. To get a feeling for it, consider this: as of October 2018, Netflix is devouring 15 percent of all […]

Know what Google’s Custom Intent Targeting can do? It’s time that you learn. For most businesses, the holiday season is hands-down the most profitable time of the year. The National Retail Federation reports that holiday-season consumer spending has increased by more than 3 percent year-over-year since 2010 — and the growth gets more pronounced every season. With spending […]

For people you spend 40 hours per week with, coworkers can be remarkably tough to shop for. You want to get them something personal, of course. But how personal is toopersonal? If Will wears a lot of crazy socks, would he want more? Or is buying clothing for coworkers over the line? Bob, who bikes to […]

The beauty industry is currently undergoing something of a transformation in its approach to animal testing, with several major brands cutting back on or eliminating the process from their retail models this year. In honor of the shift in attitude, here are five cruelty-free beauty treats that are ideal for giving this festive season. Kat […]

Kelly Osbourne, who revealed in August that she is officially one year sober, has some advice for anyone struggling to stay away from alcohol over the holidays. “Stay close to your sober community and know your limitations,”  Osbourne, 34, told Page Six. “If you’re uncomfortable, you always have to have a backup plan to leave the situation […]

Here are seven tips for making return processing smarter, more efficient and cost-effective. As the 2018 holiday season approaches, merchants prepare for the traditional spike in sales and the inevitable surge in online returns. According to an article in the Wall Street Journal, the 2017 holiday season saw 28 percent of the gifts people purchased returned, […]