Going zero waste doesn’t need to be hard! Here are 5 steps to going zero waste to help you begin the process! Step 1. Just Say No to Crap To truly go zero, one must commit to refusing to allow crap into your life.  Before you buy anything (or accept any freebie) ask: is it […]

When most people think of marketing, they copy what everyone else is doing because they think that’s what works. That’s like the blind and dumb leading the blind and dumb. Far too many people narrowly focus on their own industry, imitate their competitors, and hope for the best without realizing that most of their competitors […]

Ah, the question we’ve all asked at least once while staring over the recycling bin: “Is [Product X] recyclable?” If only it were a yes-or-no question. The latest effort to define recyclability came in July 2018, when The Association of Plastic Recyclers released a set of four conditions that would determine if plastics are considered […]

By Philip Martin Russell Brunson says small businesses don’t need a website any more, they just need a sales funnel. But your web presence doesn’t have to be hosted on ClickFunnels to effectively drive customers to call you up, or book an appointment or session. His broader point is valid, though: What’s the use of a website […]