By Alex Mardikian Digital signage has appeared as a boon for places of worship trying to get people to pay a visit. Churches need money to function. People are stressed for time. Getting them to visit a place of worship, regardless of religion is a no mean task. The manner in which digital signage can […]

Kodak, the company that was synonymous with photography for over a century, was almost entirely written off when digital technologies rendered Kodak’s chemical processes obsolete. Kodak’s fear of digital technology goes back to the 1970s, when an engineer working in house for Kodak came up with a prototype of a digital camera. Kodak’s management squashed […]

There has been much debate about the potential benefits of blockchain technology to improve the world of payments — particularly international payments. This is a business where many different parties need to reach consensus to route the payments, perform currency conversions, and deploy and manage liquidity in different jurisdictions, all subject to heterogeneous regulatory constraints. […]

The blockchain lead at Mizuho Financial Group has revealed he is leaving the firm, according to an internal email obtained by CoinDesk. Ikuma Ueno, senior digital strategist at the Japanese banking giant, said in the leaving message to colleagues that he will depart on June 13 to take up a new role in Singapore later this […]

  In the first chapter of How to set up an ICO, we discussed the fundamental aspects to consider before deciding to launch an ICO. Today we will talk about another key aspect and one of the most important when launching your ICO: the corporate structure. As always, remember that this series of articles are […]

By Alex Mardikian The relevance of DOOH advertising increases manifold when ads are geotargeted. With geotargeted ads, you can inform the right audience at the right time about a product or service. You can run local campaigns with greater assurance about being able to reach out to a local audience. Advertising is all about being relevant […]

Financial services giant Mastercard has won a patent for a blockchain system that allows travelers to submit desired itineraries and merchants to submit bids for each service request. The patent, awarded to Mastercard by the US Patent and Trademark Office (USPTO) on June 7, aims to streamline the global travel industry by connecting travelers to a […]

Even Pokemon Go might need a blockchain. While an augmented reality mobile app used to collect funny-looking, digital critters might sound like a silly (or useless) service to re-architect with blockchain, the developers at ethereum startup FOAM make a compelling case. “The problem is that people lie about their location,” said Ryan John King, the co-founder and […]

By  Scott Brown Sports arenas have to do all they can to sell tickets. There’s only so much hard-sell that you can do. And beyond a point, discounts will hurt business. The answer lies in engagement. Arenas that engage with patrons and prospects can offer competition to not just other outdoor entertainment venues but also […]

By  Alex Mardikian Millennials are a prized audience for marketers of all hues, and the same holds true for those who have had the foresight to incorporate DOOH into their advertising and marketing mix. VODXS lets you capture the attention of this demographic and communicate with them. Since this generation is at ease with always-on […]