Polaris, a supplier of outdoor sports vehicles and motorcycles, recently analyzed its presence at retailers, and discovered multiple issues. Amy Goolsebee, retail design and merchandizing manager for Polaris, spent several months traveling to the company’s retail dealers and discovered a variety of crowded environments filled with a sea of handlebars and no well defined “Polaris […]

Streaming a TV show or a sports game directly to your laptop doesn’t make big TV networks much money today. However, that might change if VideoCoin, a new decentralized project that’s taking aim at the price major broadcasters and media companies pay to stream content, succeeds on its vision. When a broadcaster sends out a […]

Getting the balance right is crucial when choosing digital signage screens. You want value for money, combined with reliability and screens that are fit for purpose. The question is, how do you strike the right balance? This quick-fire tutorial explains some of the basics of digital signage screens. Screen resolution Screen resolution is the subject […]

By Alex Mardikian The advantages of digital signage are apparent, but how does a business ensure that these benefits translate into a reality when they implement DOOH? Digital signage adoption is on the upswing. Businesses are studying the benefits of going the digital way for marketing and communicating with an audience. The digital signage market […]

By Scott Brown Employee engagement in this day and age of constant information barrages and short attention spans can be the difference between retaining worthy employees, reducing churn, boosting employee efficiency, and enabling a feel-good atmosphere at the work place. Engagement implies a meaningful interaction. Let us take a look at how digital signage or […]

The long and short of writing a good White Paper In the shifting-sand world of ICOs, the White Paper has been a constant: Every token sale project has to have one. A White Paper is a cotillion for your ICO — You debut your idea, parade your token (and how it works) and show-off your team’s credentials — to attract […]

By Alex Mardikian Measuring return on objective (ROO) is essential for digital marketing campaigns. For this the desired objectives and expected results need to be documented and understood. The objectives have to be measurable. The main objectives can be determined by talking with parties that will be directly affected by the installation. For example, in […]

By Scott Brown Out of home advertising has always been a great tool for reaching out an audience that is away from radio, television, and magazines. People that are traveling are the prime targets of this form of advertising. Digital out of home is the digitized version of the same and aims to reach out […]

By Scott Brown According to PQ Media, the worldwide media revenues from DOOH in 2017 was $13.4 billion, an increase of 13% over the past year. The medium is growing and maturing fast. For businesses, the issue is no longer whether DOOH should be used but how to find the best ways to incorporate digital […]

By Alex Mardikian Success with digital signage hinges on your ability to provide the viewer with an emotionally and psychologically satisfying experience. This is key to attracting customers and a quicker ROI. There are five things to keep in mind if you want to offer a unique and arresting experience to customers that are exposed […]