By Alex Mardikian Digital display solutions are everywhere, their primary use being for advertising. If your business has not as yet adopted digital advertising, then read on to get acquainted with the benefits of Digital Out of Home (DOOH) advertising. 1.Digital technology has pervaded all spheres of life. Today interactive digital menu boards, gaming consoles, […]

By Alex Mardikian Outdoor digital signage can make a huge difference at parking lots, particularly at the bigger lots where these tools can help in locating vehicles and maintaining order. Wayfinding is the number one use for digital signage at parking lots. The signage can direct users, especially at multi-storey vehicle parking lots. The bright […]

By Scott Brown When planning a DOOH campaign, you need to be aware of the choices available to you. The execution of the campaign depends on judicious choice of formats available. The target audience, timings, footfalls and campaign objective are factors influencing the format type. Correct selection of DOOH media formats can save you money, […]

By Alex Mardikian Kiosks are being touted as the future of digital signage, and with good reason. Kiosks have come up as the ideal self-service solution for people that seek information and services. Kiosks lend themselves nicely for providing an interactive and fruitful experience for audiences in diverse settings such as healthcare, retail, and even […]

In a blog published yesterday, Facebook's Product Management Director, Rob Leathern, announced that the social media giant would now be banning cryptocurrency and ICO advertisements. Facebook has created a new policy that will prohibit explicit ads associated with “misleading and deceptive …

Two U.S. financial regulators are increasing their agencies’ commitment to bringing closer scrutiny to the country’s cryptocurrency industry. In a Wall Street Journal op-ed published yesterday, both the Securities and Exchange Commission (SEC) ands the Commodity and Futures Trading Commission (CFTC) voiced that they are devoting a significant portion of resources to monitoring the industry. And along with […]

Companies looking to ride the cryptocurrency wave are drawing a stern warning from the top U.S. securities regulator: You better do more than change your name. The Securities and Exchange Commission will be watching firms taking on new names and business models to make sure they’re not just trying lure investors eager to jump on […]

Arbidex, a blockchain-powered trading platform that integrates crypto assets from multiple exchanges, launches its public crowdsale today, following a presale round of USD 6 million. The ICO will run up to February 15, 2018, with 40 percent of ABX tokens up for grabs, according to the company’s press release. The remaining 60 percent of tokens […]