Tag: Marketing

  • Innovation Isn’t About Ideas

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    It’s about solving problems and doing hard things first Every enterprise needs to innovate. It doesn’t matter whether you’re are a profit-seeking business, a nonprofit organization, or a government entity. The simple truth is that every business model fails eventually, because conditions change over time. We have to manage not for stability, but for disruption — that, or face […]

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  • How to make something go viral.

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    Taming the wildfire that is viral marketing and harnessing it to grow your brand at a breakneck pace. Come spring, golfers spanning the world set their tee times, dust off their clubs and take to the links for yet another season of slapping the little white ball across acres of rolling green. Each golfer might […]

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  • Twitter Trolls Are Affecting the Company’s Bottom Line. Here’s How.

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    Tech stocks are down again today, but which companies on the Entrepreneur Index™ were up? An end of week rally in the stock market this morning petered out, with the Dow index posting a small gain while the S&P 500 and Nasdaq 100 indexes ended up in the red. The Entrepreneur Index™ was down 0.45 percent. Real […]

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  • This Week in Weed: O, Cannabis!

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    Canada legalizes Cannabis — then it almost sells out of it. Welcome to Green Entrepreneur’s video recap of the cannabis news you might have missed this week, hosted by our cannabis correspondent Conrad Martin. Canada Federally Legalizes Recreational Marijuana Wednesday was a historic day as Canada federally legalized marijuana for recreational use. Across the country, adults of legal age […]

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  • An Unexpected Hitchhiker

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    By Patrick Hall The Story Behind this Incredible Photo of a Crow Riding an Eagle It all started back in 2013 when I saw jaw-dropping images of bald eagles in all kind of aerial actions, taken by a wildlife photographer friend, Conrad, in Seabeck, Washington. I was envious enough of his images to want to hop onto the […]

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  • Cybersecurity Companies Will Soon Have Millions of Jobs They Can’t Fill. Here’s the Tactic They’re Using to Close the Talent Gap

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    By Millena Miller Cybersecurity is the latest of the non-traditional industries turning to apprenticeships to recruit talent While many employers now are grappling with the tight job market and historically low unemployment rate, one industry in particular is facing a severe hiring shortage. Cybersecurity companies have struggled to find enough good, qualified hires for decades and the situation is only getting […]

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  • 7 Counterintuitive Rules for Growing Your Business Super-Fast

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    By Patrick Hall To achieve ‘blitzscaling,’ you have to go against common sense When it comes to startups, there’s growth, and then there’s ultra-rapid growth—what I like to call “blitzscaling.” Blitzscaling a company isn’t easy; if it were, everyone would do it. Like most things of value in this world, blitzscaling is contrarian. To succeed, you’ll have […]

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  • 7 Tips for Effectively Allocating an SMB Advertising Budget

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    By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you’ll make the budget you have more effective. Last year, according to Statista, 47 percent of small businesses surveyed budgeted less than $10,000 for marketing and advertising. Some 25 of them spent up to $100,000, 11 percent spent […]

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  • Can’t Code? You Can Still Run a Software Company

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    How do you manage a successful software company without a deep knowledge of coding? Danielle Weinblatt (SB2011) offers some lessons from her own experiences. As a founder of a software company, I often get asked about my ability to code. The answer is simple: I can’t code at all. At first, I thought what many […]

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  • Airbnb promotes Geoff Seeley to global marketing lead and hires ex-Ford brand boss Musa Tariq

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    It may still be without a permanent chief marketing officer but Airbnb has promoted Geoff Seeley to the role of global marketing director and enlisted ex-Apple and Ford marketer Musa Tariq as head of marketing for experiences. Over the past 12 months, Seeley has been the one constant in Airbnb’s senior marketing team. He was hired by […]

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