Tag: Marketing
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Social media doesn’t need a ‘mental health levy’ – it needs to be treated like an addiction
byThe head of the NHS, Simon Stevens, this week has called for Facebook and Instagram to fund treatment of mental health problems because of the damage caused by social media. This ‘mental health levy’ follows a huge rise in admissions to mental health services, particularly among teenage girls. Taxing the tech giants is fine – they’re good for […]
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None of us is bulletproof - advice for founders
byBy Patrick Hall I had lunch recently with an investor who expressed frustration about founders of startups and scale-ups. They are not a fund partner, nor VC or from the Private Equity world. No, they actually built a business of value and lived it for the whole journey through to an ultimate sale and cash out […]
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2 reasons customers don’t care about your digital signage
byYou just got done with a major digital signage installation. You finally got the media player up and running and you finished designing all your content. You set it up, and wait for customers to notice, only for most of them to ignore it. You might go back to the drawing board and ask, “Should […]
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Why Silicon Valley Needs More Social Entrepreneurs
byBy Burt Dixon This is the script for a public lecture I gave at the American University of Rome in Rome, Italy on October 4, 2018. Since I ad-libbed a bit as I talked, it’s not a perfect representation of the lecture, but it’s about 90% there. This was followed by a Q&A with moderator Kyla […]
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What are the Benefits of Interactive Digital Signage?
byBy Adrian McDermott Digital displays are part of everyday life. We come across them when we step out of homes. They are getting ubiquitous by the day. Let’s try and understand how interactive digital signage at retail destinations helps both buyers and sellers. No longer are such displays viewed as an attractive or gimmicky marketing […]
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The 16 Types of Startup Marketers
byWhenever a startup says they’re looking to hire a marketing leader, it’s usually challenging to figure out what kind of marketer they need. The problem for the hiring managers and potential candidates is that there are so many kinds of marketers. While candidates could be clearer about what they can and can’t do, hiring managers […]
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4 (Excellent) Reasons CFOs Should Consider (Private) Blockchain Technology
byEvery time I attend a Blockchain conference or an Oil and Gas event and engage CFOs in a discussion about how Blockchain technology can disrupt their industry and revolutionize the way their business functions, I systematically hear the same rhetoric. “Look at the fluctuations of the Bitcoin. So many people have lost fortunes because of […]
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Using Digital Signage for Telling a Story
byBy Alex Mardikian Digital signage lets you present your brand to an audience that is not dissimilar to the one watching a film in a theatre. Of course, this presupposes that the content you display is as engaging as a smash hit film. An interactive, engaging, and immersive experience by digital signage lets brands communicate […]
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Small Business Leaders: Should You Be Addressing the Issues That Matter?
byThe idea of sustainability in business is becoming less of a political issue and more of a basic standard of good business practice. With an increasing number of the world’s top companies publishing sustainability commitments and producing sustainability reports, small business owners are feeling empowered to take a stand on protecting our economic, social and […]
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How Blockchain Can Help You Start, Grow and Protect Your Business
byYour competitors are harnessing the crypto economy’s power. Don’t get left behind. It became open-source software, a business hub, a marketplace. But OpenBazaar began — as great business ideas nearly always do — as a side project. At a Toronto hackathon in 2014, Amir Taaki and a handful of developers started what he called “DarkMarket,” with a proof-of-concept aimed at building […]
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