By  T  Rakitskiy Nowadays it’s hard to impress or even surprise with an interface animation. It shows interactions between screens, explains how to use the application or simply directs a user’s attention. While exploring the articles about animation, I found out that almost all of them describe only specific use cases or general facts about […]

Marriott International Inc. offers the best hotel loyalty program, according to a recent analysis from Bernstein. Analyst David Beckel recently took a look at several top loyalty programs—Marriott Rewards, Hilton Honors, World of Hyatt, and a joint Hotels.com/Chase Sapphire offering—and found that MAR-0.61%  boasts the best perks as well as the most attractive redemption options. […]

The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate. Since the origination of brand licensing in the late 1920’s to early 1930’s with Steamboat Willy, licensing has grown at a unfettered rate. So much so that brand owners have wondered, “Should I license? Will licensing my […]

Now that I’ve finished raising the first funding round for my company TruStory, I’m looking back and thinking about all the things I wish I’d known going in… things I had to learn the hard way — and there’s a lot. In this post, I’m going to share some of the most valuable things I’ve learned along the way. […]

Taking a big risk sometimes leads to a big reward. If we could go back to just a few days after Nike aired its Colin Kaepernick ad, we’d likely find the execs at Nike in their corner offices biting their nails as they anxiously saw their stock drop. Meanwhile, in the advertising offices, we’d run across the worried faces […]

So you might have heard that the more you progress in your career, the more “strategic” you should aim to be. WTF does that mean? Here is what I used to think “being strategic” meant: Setting metric goals. “Thinking outside the box” to come up with new ideas. Working harder and motivating others to work […]

By Laura Desmond The late comedian Bill Hicks famously ripped into marketers, telling them: “There’s no rationalisation for what you do and you are Satan’s little helpers. Okay — kill yourself.” In the wake of scam projects and overzealous ICOs, the disdain Hicks showed for marketing reverberates around the crypto space, but marketing itself is not intrinsically evil; […]

How do you measure success for your company? There are many answers to this question and probably every company will have its own one based on its mission and goals. For instance one company may correlate success to the profit it generates or the number of satisfied customers or the number of fulfiled orders. One […]

Last month, users feasted on stories on McDonald’s recent digital signage transformation, interactivity and customer engagement. One story analyzed McDonald’s recent digital signage and kiosk deployment, and asked, “Will this solve McDonald’s brand image issues?” Another story examined interactivity as a component of digital signage, and how end users can determine if they should use interactive […]

Putting hashtags in as a first comment makes your posts easy to notice. Lo and behold! Instagram is testing a new feature for adding hashtags as a separate block underneath the images. App researcher Jane Manchun Wong tweeted earlier this week a screenshot of what looks like a beta version of a new Instagram feature, […]