Tag: Marketing

  • The UX is dying

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    The current state of UX in the year of 2018 Death is an inevitable thing for every human being. We all die someday as everything fades away into the dust with time. The UX design was a hot topic 4 years ago when I was working as a frontend engineer for a reputed company at that time. […]

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  • Guerrilla marketing ideas for small brands looking to take down Goliath.

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    Historically, smaller scrappier armies heavily outnumbered by larger foes would use their speed and agility to excel at a military strategy called Guerrilla warfare — a hit-and-run approach to war used to pick apart gargantuan (but slower-moving) armies. Think of the small nerd in grade school getting bullied by a group of teenage boys that are quite […]

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  • Five Things Technology Giants Can Learn From The Democratization Of Marketing

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    Small is the new big. Large business-to-business (B2B) technology companies continue to outspend their smaller counterparts in dollar and percentage terms, and yet, rank poorly on marketing-driven revenue. What gives? Perhaps they haven’t course corrected for the five key trends that are changing the marketing landscape. As a product marketing leader at a mid-sized software vendor, I […]

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  • How To Build A Community Centered Product

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    By Laura Desmond We recently hosted a conversation between Mikael and Elliot about how Unsplash put community at the center of their product. Don’t have time for the full webcast now? Catch the webcast highlights and tips from their conversation in our companion blog below How To Build A Community Centered Product Co-Founder & CEO of […]

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  • You’re Probably Not Even Thinking About One of Social Media’s Biggest Dangers

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    By Patrick Hall Social media platforms allow us to stay connected to family and friends that we don’t get to see every day, but they also allow hackers and identity thieves to gain access to our personal information. In the last few years, there has been a rise in identity theft cases that started from social media […]

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  • How I Got Here: My Road to Blockchain

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    By David Devils Back in 2011 I first came into contact with Bitcoin. I’m not sure of the source of the information, but I’d read an article about Bitcoin and the philosophy around it. At that time, I was living outside the city with an ISDN 128 kbps connection. I remember installing a wallet and […]

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  • Digital signage helps fight crime

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    By  Laura Desmond In the movies, every hero needs a partner to help them fight crime. It’s no different in real life! But rather than calling upon a single costumed crusader, law enforcement and government officials increasingly depend on digital communications, especially digital signage. Digital display technology helps distribute updates, alerts, and critical information to the […]

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  • 5 Ways to Create Positive Social Impact

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    Social impact is often thought of as having this grand idea that must eradicate a major issue in the world or else it’s useless. Having a major mission and vision is amazing, but it also often derails many people who really want to get started in either social entrepreneurship, social enterprise or even beginning their […]

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  • 11 Predictions For The Future Of AR And VR In Marketing And Advertising

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    Augmented and virtual reality are hot topics right now, especially in the advertising and marketing worlds. However, it isn’t always clear to everyone how it can be used to better our lives. It will definitely affect the trajectory of how we use technology, but exactly how is still uncertain to a lot of people. So, we asked […]

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  • Survey: Boom In Content Marketing Continues As Marketers Increase Spending

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    A third of custom-content marketers increased spending this year compared to last year, while 53% are spending about the same and only 8% are spending less, according to new research conducted late last month of more than 300 marketers. The research, conducted by the New York City-based business-intelligence firm Advertiser Perceptions specifically for this website […]

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