Tag: Marketing

  • To Build a Global Business, You Must First Expand Your Vision of What’s Possible

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    Don’t “fake it until you make it.” Just make it. As you’re reading this, there are customers all over the world buying products and services, joining programs and hiring entrepreneurs. Internet access, social media, software and new ways of reaching customers have created an interesting opportunity for hungry entrepreneurs. I don’t know how business is going for you. […]

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  • This Week in Weed: Coca Cola Considers Cannabis!

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    Coca-Cola considers entering Cannabis, the NYPD is still making arrests, and South Africa makes history Coca Cola Considers Cannabis Coca Cola is the latest beverage company expressing interest in entering the cannabis industry. A spokesperson from the soda giant said that they’re eyeing the growth of CBD as an ingredient. Pot stocks trended higher after the […]

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  • Preparing a Security Token Offering? Here’s Your Marketing Playbook.

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    You can’t get potential token-buyers to trust you overnight. As the old saying goes, trust is earned. As the SEC comes closer and closer to a crackdown on the “utility” tokens that function as unregistered securities, a new breed of token is emerging: the security token, backed by real-world assets, and fully SEC-compliant. Securities-backed tokens […]

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  • Large UHD digital displays differentiate fashion retailers from the competition

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    A storefront says a lot about a business, it is the first impression a customer will see of the brand. To create a positive perception, businesses need innovative digital displays. Retailers must present creative content to stand out among their competitors. One way they can do this is by leveraging digital displays to effectively promote […]

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  • Giving Your Team Insight Into How A Decision Is Made Is Just As Important As The Decision Itself

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    Many first-time founders make decisions “behind closed doors” — or, in other words, entirely on their own, without team input. When my co-founder, Dennis, and I first built Dairy Free Games, that’s exactly how we operated. We thought that was our responsibility as founders — setting strategy, making calls, solving problems. Especially early on, we were constantly iterating our products, testing […]

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  • Amazon is now the third largest digital ad platform in the US, closing in on Facebook and Google

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    Market research company eMarketer estimates the company will pull in $4.61 billion in U.S. digital ad revenue this year. It makes up about 4.15 percent of the U.S. digital ad market, per eMarketer. Amazon is taking a larger chunk of the U.S. digital ad business than expected this year, according to market research firm eMarketer. EMarketer […]

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  • Major Content Delivery Network Introduces Decentralized Content Gateway

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    By Laura Desmond Major U.S.-based content delivery network (CDN) CloudFlare has introduced a new decentralizedcontent gateway via its InterPlanetary File System (IPFS), the firm announced in a blog postSeptember 17. The announcement was made during Cloudflare Crypto Week, a week devoted to the adoption of new cryptography-powered technologies. Cloudflare’s IPFS Gateway is the first product to be released as a part […]

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  • 3 Ways to Balance Your Business, Family and Everything Else

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    You can do it all (or at least make it easier to do everything you enjoy) with these smart tips from a successful entrepreneur. Balancing your life is like one of those acrobatic acts where people are standing on top of one another balancing themselves — each person represents an important part of your life. […]

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  • How Major League Baseball Can Fix Its Attendance Problem With Better Marketing

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    Perhaps the biggest sports conversation and concern this summer is the shrinking attendance at Major League Baseball parks. Rob Manfred, MLB Commissioner, noted that attendance is down nearly 10% from last year, making it the sixth season in a row of declining attendance. Major League Baseball is frantically considering rule changes, pitch clocks and fan-friendly scheduling to appeal to the […]

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  • Will digital signage solve McDonald’s woes?

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    When you are out on a road trip, is McDonald’s your first choice? I only go to McDonald’s if it’s the only choice available. My main reasons for this mindset are the low quality food, poor service and long wait times. McDonald’s recently tried to turn all this around with a massive digital signage and kiosk […]

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