The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that. I’m a pretty social person. I like talking to new people and getting to know them. I’m never one to turn down invites to social engagements, either, because I think talking to people in person, […]

Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information. Back in July, Facebook announced the removal of Partners categories from its advertisement interface. It later extended the date to Aug. 15, giving digital marketers a few precious extra weeks to create, duplicate and edit previous […]

By Laura Desmond “If it was easy, everyone would do it.” — anonymous I’ve spent much of my career as an entrepreneur and investor building companies that sell to educational institutions and advising entrepreneurs who sell to them. Selling to educational institutions is, if not the biggest, one of the biggest challenges to scaling an education startup. […]

By Millena Miller There’s not one secret recipe to becoming an amazing social media manager (if only it were that easy), but making sure you have the full range of essential skills to do the job well certainly helps. And it’s a good time to be getting in the game. Social media manager was number […]

By Laura Desmond Facebook is planning a major new move into e-commerce, sources tell The Verge Instagram is working on a new standalone app dedicated to shopping, The Verge has learned. The app — which may be called IG Shopping — will let users browse collections of goods from merchants that they follow and purchase […]

On Labor Day, it debuted a spot with the former NFL player While those lucky enough to be off on Labor Day across the country sat in airport terminals, in traffic or waited on train platforms, Nike quietly dropped one of its biggest ads of the year—or perhaps, of the past 30 years. Said ad […]

What’s the one thing that all digital marketers must know? The fact that data is king on today’s marketing landscape. Having comprehensive and accurate data is essential for making effective marketing decisions. It can help executives identify industry trends and discover potential customers, making big data analysis important for optimizing your marketing strategies. Enterprise leaders […]

When WhatsApp unveiled its new Business API last week, most tech reporters determined Facebook was getting serious about monetising the chat app it purchased for $19bn in 2014. They’re probably right about the money, but wrong about where it’s most likely to come from. The business model question TechCrunch’s Josh Constine was first out of the gate […]

Today’s marketing is fueled by data. But the mass of information at every marketing team’s fingertips brings inherent challenges marketers must overcome. Performing effective market research in the age of data is no easy feat. Empirical research has become convoluted by the overwhelming number of data points regarding customer behaviour and the market for products […]

From online reviews to satellite measurements, technology continues to disrupt the traditional way contractors do business. But many contractors remain in the dark about one of the biggest technology disruptions heading their way: drones. In fact, one in 10 companies with revenues of $50 million or more already use drones, according to a new report […]