In the digital age, business growth tactics are constantly evolving. But when algorithms, platforms and effective initiatives change rapidly, how can you know what to focus on in order to formulate a successful strategy? It turns out, the answer is in the numbers. One of the best benefits of a shift towards digital everything is that consumer behavior […]

By Alex Mardikian Programmatic DOOH simply means purchasing DOOH ad inventories through computer programs. Basically, the system is automated. Programmatic buying is efficient. Conventional purchase of DOOH ads involves regular communication between an advertiser and network owner to decide the pricing, placement, audience targeting, and duration of the ads. Once these factors have been decided, […]

Let’s face it, you’re selling what everyone else is selling. Content strategy is how you persuade people to buy from you. Content is not just using words on your web page and throwing up keywords in a half-assed manner to trick search engines. Yes, while it’s important to have an on-point SEO strategy, which we’ll discuss […]

By Gulaiym Agbal Relevance is of great importance in marketing and advertising. The value of an ad increases manifold if it can be served at the right time when the consumer’s need for information is the greatest. Digital Out-of-Home DOOH campaigns deliver excellent results when executed using location targeting. Displaying targeted content depending upon the […]

What the iconic founder taught us about pushing people to perform when it counts. Close your eyes and think of the most iconic founder in recent memory. We’re willing to bet that an image of Steve Jobs floats through your mind. That’s no surprise. Jobs, though he’s no longer with us, remains the quintessential role model for […]

By Milenna Miller Fast, cheap, good… pick any two. This concept is generally presented as a Venn diagram of overlapping circles where any two categories can be combined, but never all three. If you want fast and cheap, you can’t have good.  If you want good and cheap, you can’t have fast. It’s also referred […]

By Alex Mardikian Food service operators are shifting to digital signage solutions. Static menu boards are becoming a thing of the past. These state-of-the-art digital displays offer many advantages – great aesthetics, easy reading, easy content management, and connectivity with the web. The ability to easily update menus is a great cost-saver and motivator for […]

By Gulaiym Agbal If you wish to truly reach out as diverse and targeted an audience at the same time, you need to have the tools to achieve this. You can communicate with a wide audience via your website, and you can narrow down the targeted audience by choosing the content wisely. But in order […]

Here’s how to embrace the future of marketing with AI and ramp up your skills to evolve alongside it Artificial intelligence has been a trending topic for quite some time, and its use is on the rise in every industry. According to a report by Salesforce, 51% of marketing leaders state that they currently use […]

By Alex Mardikian Thermal management for digital signage solutions is essential if you wish for a solution that will last long and perform optimally. Factors that influence the heat generated during the working of a digital signage screen include the type of electronics used, the temperature at which the system operates, location, exposure to sunlight, […]