To build — and keep — an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity. Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media? — Chris G., Minnesota Before consulting, I made […]

Managing marijuana taxes is no joke. Here’s what you need to do to keep the IRS off your back. Tens of thousands of people have left traditional careers or pivoted to join the cannabis space within the last five years. The one thing all these people will all tell you is that with legalization comes […]

By Patrick Hall Through embracing digital technologies, airports have been actively exploring the tools to further shape the delivery of their overall customer experience. With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging, real time information, personalised services and self-service. Airports are keen to discover what’s next, as […]

After facing his darkest entrepreneurial days, this contributor learned that fiscal responsibility grounded in the long-term view is what pays the bills until success pays them for you. An age-old story is playing out on the IPO stage: Domo, a Utah-based unicorn, went public in late June with results that could be viewed with cautious optimism. But, […]

When I was starting my business, I had no idea that Facebook groups had become one of the most powerful tools for entrepreneurs to connect with each other with their audiences. Once I did learn the value of Facebook groups, I was delighted to see these online communities transform into thriving ecosystems of female founders. By participating in the […]

by Jon Hollamby Somehow we’ve gotten into the mindset that a logo — this thing that does nothing more than identify us — is so incredibly important. We build our brands around them and when we get bored or when the sh*t hits the fan, we re-design them. We manipulate them until they look better, sharper, cooler — anything to try […]

Hint: It’s not about the money. I often meet entrepreneurs who say something along the lines of “Once I get to six figures, I’ll be happy.” But then they get there, and guess what? They’re as stressed and burnt out as ever. I call this getting stuck in the “six-figure hamster wheel,” and it’s a vicious cycle I’ve lost myself […]

On the surface it would seem brick-and-mortar retailers are in trouble. Big legacy brands like Sears and JC Penny are dramatically scaling back their storefront presence, while retailers like Toys R Us are shuttering altogether. True, e-commerce is causing havoc in the brick-and-mortar space, but I firmly believe that reports of the demise of retail […]

By Alex Mardikian Agencies and advertisers that have turned to DOOH are demanding better reporting so that their decision-making is as accurate as possible. Data, rather measurable data, is driving the digital media economy. Today, DOOH can inform an audience in a manner not possible earlier because of technological limitations. Even savvy marketers of the […]

Amazon remains unstoppable. The company accounts for nearly half of all online retail sales in the United States. It continues expanding its brick-and-mortar retail footprint through Whole Foods, Amazon bookstores and new checkout-free convenience locations. And every new venture, from advertising to cloud computing to, perhaps soon, healthcare, almost invariably becomes a billion-dollar business. Wall Street expects that dominance to continue […]