By Gulaiym Agbal Digital signage is a technology whose time has come, and it is fast replacing traditional OOH. In fact, DOOH has infused new life into an industry struggling from extreme levels of maturity across the globe, and consequent audience fatigue. Businesses interested in digital signage would do well to learn about the fascinating […]

We all toil under a tyranny of to-dos. Life can feel like an endless succession of tedious tasks we struggle to complete, and we may cross everything off our to-do lists, but it can still feel like we aren’t achieving what we really want. It’s why we click on every productivity hack that pops up […]

By Milena Miller Sporting venues have been using displays for a while now, to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined […]

Why offer same-old, same-old content when VR lets customers be right there with you, virtually. Once only a strange and futuristic concept featured in science fiction, virtual reality is now a part of our lives, and it’s no longer just for video games, either. Many top companies are now using virtual reality as part of […]

By Dave Nixon Readers of Digital Signage Today kicked off the summer by reading stories on smart cities, corporate communication and how to measure digital signage ROI. One top story last month tackled how smart cities are helping deliver improved quality of life for residents. For example, smart cities are using tools such as kiosks, digital […]

By Alex Mardikian Interactive kiosks are proliferating at a rate faster than that exhibited by mobile phones. Retail businesses are adopting digital interactive kiosks because the technology enables easy shopping, lets you gather valuable data, and offers many other businesses. Research shows that retailers are eager to install interactive kiosks on their premises. If your […]

You can’t just create a cool product – you have to sell it. For some reason, startup advice has always been about tips for non-technical founders — or how they could scoop one of us up. But what about us technical founders? Yeah, we’re creative. But that creativity doesn’t automatically translate to sales and marketing. A number of […]

By Dave Nixon Interactive whiteboards — a technology that allows files to be projected onto a screen where they can be moved around and annotated by multiple users — has expanded to more use cases in recent years, and could even be used with kiosks, according to some observers. Interactive whiteboards are used for collaborative planning by businesses and […]

CMOs need to possess a wide range of skill sets in order to be effective. Okay, that ends the ridiculously-obvious portion of our show. The fact is it’s no longer enough to be a Madison Avenue creative thinker who doesn’t know the ins and outs of social media, or understand the power of high-converting digital […]

If you are intrigued by the work big tech companies are doing but don’t necessarily have the skills to be a programmer, data scientist or engineer, good news: You can still score a job at these firms. According to a recent study by careers site Glassdoor, 43 percent of open positions at tech companies are for non-tech roles […]