By Alex Mardikian Just as SEO and social media level the playing field for small businesses, so does DOOH. Digital signage can work just as great for small businesses and is just as easy to implement for smaller businesses as it is for conglomerates. Of course, as a small business owner you have to be […]

What Apple, Samsung, and Starbucks learned from Pepsi. The year was 1957, and Pepsi — like many of the youth at that time — was dealing with an identity crisis. Despite efforts from marketers, Pepsi was being outsold by its biggest competitor and perpetual market leader — Coke — by a factor just shy of six to one, even as it was selling at […]

The shift from brands and advertising to pipes and subscriptions is inevitable — and well underway. Want proof? Look to Disney. Terms like ‘Disneyflix’ and ‘Apple Prime’ essentially describe how the most powerful global brand owners are coming to terms with the new rules of engagement. This is not just another story of new versus old, it’s a fundamental shift in the […]

By Alan Hemp How to stop wasting time and money on useless content. Most startups are creating content, but chances are that it’s costing more money than it’s worth. The biggest reason? Lack of strategy and reliance on guesswork. Working as a Content Strategist for startups and enterprises, I’ve seen first hand the types of problems that bad […]

By Gulaiym Agbal If you wish to ease your way into the world of digital signage before you commit cash and resources to it, then free open source software can be of great use. Not that digital signage is tricky. In fact, it’s easier and quicker to manage than traditional OOH. Learn how VODXS can […]

“The zeitgeist is changing,” Sallie Krawcheck wrote last November, “from women working to be successful individually to working to be successful together.” Recent research on the gender leadership gap confirms the benefits of women supporting women. Both male and female survey respondents were more likely to perceive that they had access into informal leadership development opportunities when they saw that their […]

By Alex Mardikian The bulk of digital content is today being consumed on smartphones. Businesses trying to leverage DOOH must acknowledge this and factor it into their overall marketing strategy. Smartphones are personal devices and you can push, share, flash targeted content to these. Imagine, combining VODXS faucet ad systems with smartphones. A message viewed […]

by William Cho, Student Voices Imagine you lived in a town where an ugly, big nosed and smelly man walked around undermining your intelligence. You’re sweeping your yard or doing the laundry outside, minding your business, when this notorious man walks up to you and strikes up a conversation with you. His physical ugliness and […]

By Gulaiym Agbal Implementing digital signage over multiple locations requires careful planning. You have to get it right the first time, and there’s no reason why you cannot. Each site may present a unique challenge. You have to foresee the challenges and be prepared because if you’re not, the costs will overshoot the budget because […]

You can expect this trend to continue. In fact, in a study by Tomoson, influencer marketing was rated as the fastest-growing online customer-acquisition channel, beating organic search, paid search, and email marketing. 59% of marketers plan to increase their influencer marketing budgets over the next 12 months. But even as influencer marketing enters the mainstream, and more […]